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Essays 241 - 270

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

Strategic Analysis of Southwest Airlines

even if airlines are leased tends to be high (Belobaba et al, 2009). The high level of concentration and use of existing brands al...

Oil Prices and Airline Budgets

of hedging and how the airline will fare will depend partly on the type of instrument they use (Flottau & Wall, 2008). This is a g...

The Results of an Investigation into the Impact on Hedging on Airline Profit

reviewing some of the important issues in the literature which have guiding the way that the data was collected and analyzed. Foll...

The US Airline Industry - PEST and Porters Five Forces Analysis

in place for some time. 2. Introduction Southwest Airlines is the largest and arguably one of the most successful US domestic ai...

Mobile Technology

Wireless and mobile devices have become part of everyone's life even if they do not own a smart phone. This paper defines these te...

Assessment of JetBlue

The writer looks at the airline industry in 2007/8, and assessed the main drivers and success factors. JetBlue is assessed using ...

MANAGEMENT AND LEADERSHIP AT SOUTHWEST AIRLINES

which bills itself as no-frills, but with frequent flights to various locations. SWA earned its fame for being a "fun" airline and...

Analysis of American, Southwest, and Delta Airlines

throughout the Americas, Europe and the Pacific Rim (Cummings (a), 2004). The owner of American Eagle, AMR has expanded by acquir...

Airline Industry and the Influences of Macroeconomics

also subjective as it is seen in relationship to the level of disposable income. For example, if an individual has a disposable in...

Business Failure Prediction

protectionism is less favored than a generation ago; sentiment is that the market is an efficient judge of the management efforts ...

Kevin and Jackie Freiberg's Nuts!

retaliated by matching the $13 fare and offering a free bottle of liquor to anyone who paid full fare ($26) instead of the bargain...

Traditional Airlines Influenced by Low Cost Airlines

be the dominant sector in the next decade, others are less optimistic but still see this is the largest growth sector and as 83% o...

An Analysis of British Airways

The development hit the news as it grounded many BA flights out of Gatwick and saw the A name brought into the news, despite the f...

Marketing 'Place' Component of Southwest Airlines

exist. Southwests "Place" Component of the Marketing Mix Southwest still is listed in the regional airline industry accordi...

The Economics of the Airline Industry

will be a disproportional increase in demand, increasing the overall revenues. In the last few decades there has been an increas...

Airline Industry - Profitability And Risk Management

industry. There are five general risk categories: safety risks, strategic risks, hazard risks, financial risks and operational ris...

The Airline Industry; Economic Analysis

This is a global phenomenon. This increase can be seen in terms of both freight and passengers. Here we can see a comparison in th...

Monetary Policies And Airlines

from these actions. When the economy slows down, the monetary policy is to reduce interest rates to make more funds available to e...

Importance of Management and Leadership in Contemporary Business

for those who do not will not stress them to subordinates and likely will not actively work for them themselves. Innovatio...

'Applying Airline Safety Practices to Medication Administration' Article Review

establish policy guidelines. In the administration of medication, "processes have been virtually ignored in the search for EBP" (...

Airplane Violence and Intervention Strategies

two planes plunged into the World Trade Center towers, controllers sent a text message to all United Airlines aircraft that told t...

Ryanair's Industry Position

online-mediated travel (Ryanair Holdings PLC, 2009). Threats * Slowdown in the economies of the UK, Europe and the world; * Increa...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Corporate Culture and Competitive Advantage at southwest Airlines

a positive impact in terms of supporting or even creating a competitive advantage (Huczynski and Buchanan, 2007). There is a gre...

Future Developments for the Airline Industry

the way for the 1993 partnership between Northwest Airlines and KLM Royal Dutch Airlines and the Open Skies agreements were extend...

SOUTHWEST AIRLINES AND AMERICAN AIRLINES: A COMPARISON

to a destination (though there may be two or three changes in the meantime) rather than to a major city "hub," which then branches...

The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

the same segment, flying many of the same, or similar routes. Examining these two companies demonstrates the way that they are com...

AIRLINE SAFTEY, SHEL AND THE HUMAN CONDITION

of environmental conditions (Edwards, 1972). Furthermore, the model points out that any change of a component impacts the ...

Southwest Airlines in 2008

Airlines Co., 2008) Threats * Uncertainty in fuel prices * Intense competition and competitors concessions gained in bankruptcy * ...