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Essays 271 - 300

Marketing Analysis of a Science Communication Journal

market research to assure there was an audience for such a publication. The company had to ensure there was a large enough market ...

American Hotel Industry Changes

law and it is enforced by the Wage & Hour Division of the U.S. Department of Labor (DOL). This Act was amended in 1940, 1947, 1949...

Strategic Alignment and Communication Information Technology

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

Overview of the PCS Industry

of 2003 while wired telecom service declined by four percent (TNS Telecoms, 2003). In 2001, wireless customers exceeded resident...

Marketing Mix and Communication

is in terms of the 4 Ps; product, placement, promotion and price, as part of the promotion communication is very important. The pl...

Marketing Communications Changes

art. Also in the 18th century, Benjamin Franklin actively used advertising in his Poor Richards Almanac. Franklin included...

Leadership, Strategy, Foreign Markets, and SBC Communications

traffic, say - at a big discount" (Mehta, 2003, p. 151). In addition, each state got to set limits to how much the Bell companies ...

Strong Brands Constructed Through Marketing Communications

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

Management and Communications Analysis of Kinko's

In fourteen pages this paper presents an analysis of Kinko's Inc. in a consideration of Management By Objective and how to improve...

Nonverbal Communication Across Cultures

Nonverbal communication can be just as important as verbal in conveying intent and feeling. This paper discusses nonverbal challen...

Leadership and Communication

opens up opportunities and challenges for commerce requires the input and support from a number of different professionals that ca...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Greece's 3G Telecommunications

this fro the perspective of Greece, where the third generation technology has only gone live in January of 2004, we can see a patt...

Perceptions and Product Marketing

1998). The increase in put down to an increase in the perception of cosmetics due to the way advertising was taking place, aided ...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Against Trade Liberalization

to the extent that they are dealing with ethical companies. In far too many instances - the old Nike sweatshops, Union Carbide in...

Is Diversification a Good Strategy?

add value to the supply chain, from which the firm may benefit (Thompson, 2007). If there are under utilised resources there may a...

GAAP Pension Accounting

Turner (2005) states that a current proposal for reform "is that pension accounting should be based on market-value accounting (ma...

Unilever Case; Segmenting the Market for Washing Powder in Brazil

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

Consideration of International Strategy for Douja Promotion Group Addoha SA

the tourism industry was set to grow at 10% per annum. The group already has some significant interests in this sector; as such it...

CARICOM

Indies along with the Regional Shipping Service (which was set up as a part of the defunct federation) came together to control th...

PEFA.COM Case Study

these. For the fishermen in the North, where most of the highest quality fish are located this exposure their catch to a much wide...

Derivatives

as this demonstrated how they are used in order to limited or transfer risk by one party. It must also be remembered that risk is ...

When Keynes Believes Markets Fail to Function Properly in Laissez Faire Capitalism

(Nellis and Parker, 1996, Keynes, 1963, 1997, Leontief, 1936). There are different market considerations where there should be int...

A Degree Program

In a paper of four pages, the author reflects the value of a degree in business management, with a focus on marketing. This resear...

Two Topics, Self-Efficacy/Childhood Obesity

Self-efficacy is a concept that refers to the degree to which individuals perceive themselves as having the ability and capability...

Hydrocodone: An Overview

2004). Schedule II drugs, in comparison are not allowed to be refilled and: "are...

Should a Firm Open a New Facility Abroad?

The writer considers the benefits and the challenges associated with expanding production facilities internationally. Issues such ...

Marketing a Plagiarism Detection 'Honor System' Device

complete their assignments, and the convenience of form and searching provide greater opportunity for plagiarizing than ever exist...

Cultural Diversity Benefits

the aspects such as morals, ethics and the use of tools such as empowerment (Veiga, 1993). This will be reflected in the way they ...