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This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

with far more factors than need, utility, or amusement. Complicated issues such as sexuality, status, and self-esteem are connect...

In nine pages this paper examines Almagated United Grower Company's marketing campaign in a consideration of competition, current ...

In five pages this paper discusses how to creatively and successfully market Internet gambling casinos in the United States in a p...

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

In twelve pages this paper examines a company's need to change the focus of its marketing in a consideration of a marketing plan t...

the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...

or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

In ten pages Prevacid is discussed in a drug overview that includes its strategic marketing, promotion, distribution, pricing, and...

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

This paper addresses the current marketing strategies utilized by these two companies as well as their current marketing focus. T...

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

In seven pages Levi Strauss's company background and marketing successes and failures are examined in this consideration of change...

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

In five pages questions on conducting market research and marketing differences between services and products are answered. Three...

In three pages marketing products and marketing services differences are examined with the 4P's among the topics of discussion. T...

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

In six pages a plan to market a small specialty software business is outlined and includes research, businsess to business conside...