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Essays 121 - 150

Tracking Marketing Strategy and Integrated Marketing Communications

the bulk of the business. However, today the commercial market is more complex, consumers and business looking to buy goods and ...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Marketing A Hotel in New Zealand

may serve as a foundations in which to build further successes. Hilton is an intentional company, and along with several subsidi...

Increasing Business for Dubai Internet City

the following two years. 1. Introduction Dubai Internet City is a well established high tech business park, the 300 million squ...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

Segmentation and Marketing Questions 2

Southern Italy remains economically depressed. Clearly, marketing efforts in Northern Italy have the greatest promise of success ...

The Potential Benefits of EDI, CPFR and RFID in Increasing Supply Chain Performance

of tracking data for the deliveries. This could potentially increase efficiency as well as allow the firm to benefit from increase...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Bio-fuels; An Economic Perspective

industry may be seen as an oligopoly with the concerted effort of suppliers to work in order to control the supply The need for ...

UK Mobile Telephone Industry; An Economic Explanation

entry into third generation mobile technologies. The market is still growing, in 2002 there were 44.1 million subscribers, which...

Marketing Research Study; Marketing Techniques Used by NBA Teams

where newspaper advertising and strategic planning had higher means. Therefore, although useful, the study was limited as it does ...

Function of Currency Exchange Markets

recession that followed the terrorist attacks of September 11, 2001. Cetina and Bruegger (2002) speak to the growth of fore...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Argument in Favor of Increasing Veteran's Benefits

sacrifices their lives for their country, then the country should take care of their families. Of course, efforts like Hannitys an...

Australian Great Western's Marketing Plan

in 1862 and is one of the longest established hotels in Queensland Australia. Located at 39 Stanley Street, Rockhampton, QLD the h...

Argentina and Security Systems Market Entry

the market (BuyUSA.Gov, 2005). And, that industry is still in its infancy, in fact, 45 percent of the security companies in the co...

Benefits and Detriments of Increased Corporate Budgetary Participation

important and valued they will work harder, become more productive and aspects such as loyalty will increase (Huczyniski and Bucha...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

HEALTHCARE ECONOMICS: INCREASING INPUTS AND COST/BENEFIT ANALYSIS

to go out the window, due to various situations. The healthcare industry is such a one, that may not perform to the usual demands ...

Australia's Auto Market

boost, 2008). Market Share Toyota held a 20.21 percent share of the Australian market in 2006 (The Australia Automotives Re...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

EDI and Barcode Recommendations for Socksessful Socks

period due to the manual processes. it is notable that the competitive intelligence gathered indicates that Heals are benefiting f...

The Benefits and Problems Associated with a Free Market Economy

associated with this type of market, in markets where there has been regulation which have subsequently seen deregulation or liber...

CORPORATE PAYOUT POLICIES AND PAYOUT CLIENTELE

price will decline (Clientele Effect n.d.). The clientele effect tends to be temporal (i.e., based on timing) and theyre b...

Capital Raising Options-Using International Stock Exchanges

The writer compares and contrasts the potential use of the US stock exchange and the Chinese stock exchange for aiding American co...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Adopting an Internet Strategy

Where used for promotion only a company website will act as a promotion tool, giving out information out about the company, promot...

Apple Computer Supply Chain Issues

one or more software packages for purchasers. Apple offers online sales, but most of Apples products are sold through retailers. ...

STOCK DISCUSSIONS

that money back into the company, and the shareholder understands this will increase value in the long term. Sometimes com...