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Essays 361 - 390

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Issues Pertaining to Theory and International Relations

of a much wider range of issues. Moreover, new conceptual frameworks and theories are required to improve our understanding and as...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Function of Regional Organizations

disease and many more are in fact world-wide problems with world-wide implications which therefore require world-wide attempts at ...

International Media and Language Diversity

According to Muhlhausler, the choice of a single national language is regarded as a precondition for all modernization (Muhlhausle...

International Marketing, Strategy Shift, and Coca Cola

yet consistent with Cokes overall goals. The company suffered massive setbacks in Europe when contamination in cans sold in...

International Market Environment Analysis

interchangeably throughout this paper. The Mega Environment The concept of "environment" can be huge when it comes to anal...

Strategic Marketing at Local and International Levels

as good examples of globalised marketing strategies. If we look at the perceived advantages then we may argue that they are seen i...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Aspects of International Financing

2001, Harley Davidson captured about 9 percent of worldwide revenue from bike sales.iii But, in the first quarter of 2002, bike sa...

Economics, Globalization, the Environment and Social Justice

the social justice advocates and academicians who claim that this isnt necessarily the case, as well see in this paper. Be...

Law Choice and Applications in International Commercial Disputes

a decision which is based ion evidence resented to them, and without the use of their own knowledge of a matter (Goode, 2000)....

Arms Control Agreements and International Law

accord with previous established treaty accords. For example, Iran is currently challenging the dictums of the Nuclear Non-Proli...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Australia's International Arbitration Law and Commercial Arbitration Law

and Enforcement of Foreign Arbitral Wars (the New York Convention), the UNCITRAL Model Law and the Convention on the Settlement of...

London Clubs International and WACC

London Clubs International the figures for the latest set of accounts tell use that there is a total of ?2,781 in equity. There ar...

BMW International Marketing Case Study

products that also have their own brand, such as the Mini Coopers. There are many theories that emphasise different types...

Nationalization Dispute Settlements and International Law

of their investment and work. Both perspectives are very understandable but are not agreed upon widely. One example for how the...

Twenty Three Questions on International Finance Answered

The equation is Ks = Krf + B ( Km - Krf). Here Ks is the rate of return required, Krf is the risk free rate, usually measured...

Globalization and International Institutions

of "multilateralism" had become unacceptable and restrictive to the freedom that the U.S. thought it deserved (Stewart, 2001). Ou...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Promoting the Use of U.S. Tobacco in the International Market

international markets? Are countries doing anything (similar to what the U.S. did) to try to limit smoking and its hazardous probl...

Global Accounting and International Standards

Therefore the general legal system seemed to let down the financial regulatory systems when fraud or malpractice was detected. We ...

Marketing Mix and Marriott International

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Airport Construction and Operating Challenges

of 2000 or later, there were no airports in North America that met this criteria. Denver has been the most recent airport to open ...

Uniform Code Value, European Law, Contract Law, and the 'Battle of the Forms'

In 28 pages the impact of globalization on twenty first century European contract law is assessed in a paper trail that covers amo...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

Occupational Health and Safety Global Standards

In ten pages Western Australia's International Standards for Occupational Safety and Health are examined in a consideration of the...