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Essays 241 - 270

Corporate Culture, Customer Relations, Social Responsibility

get a real live person on the telephone (PR News, 2007). This author recommends integrating communications and customer service de...

If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

2003). There are many definition of corporate social responsibility, Kotler and Lee define it as "a commitment to improve communit...

Corporate Social Responsibility And Energy Management

which formed the core aspects of social responsibility today; these are the charity principle and stewardship principle (Frederick...

Ethics and Technology

software to weed out spam, and rules to assure that company employees are not engaging in unsavory practices, but many firms are u...

Riordan Manufacturing Corporate Compliance Plan

standards, assisted surgery written manufacturing should ensure al their own compliance (Lexis, 2008). Other regulations or legisl...

Corporate Compliance Plan For Riordan Manufacturing

a proactive role in compliance issues in order to protect the interests of the company, the employees the environment as well as t...

World Wildlife Fund Marketing Plan

wildlife and wildlife habitats throughout the world. The international headquarters are located in Switzerland, but the organizat...

Change and Acquisition

line. The influences which prevent change are the restraining factors. These tend to be more personal; the resistance to change an...

Abercrombie & Fitch - An Analysis

store, Abercrombie Co. in Manhattan in 1892 (Abercrombie & Fitch, 2006). Abercrombie was an avid outdoorsman, which was his inspir...

Hewlett Packard

the market. This sums up the strategy of a company which wishes to be a leader rather than a second mover in...

Consumer Behavior

which consumers engage. There are first, the routine purchases like toiletries, groceries and other things purchased on a routine ...

Social Influences on Marketing; Winning and Retaining Customer Loyalty

a competitive advantage (Thompson, 2007). The issue faced by many companies in marketing terms is not only the way to comp...

The Strategic Value of HRM

management was one of a buffer between management and employees, hardly a generally perceived influence and cause to the firms str...

Contract Law Case; A Minor Entering into a Contract

Therefore, taking the law at face value this does not appear to be a valid contract as Jeff had not reached his majority, making t...

Google's Acquisition Of YouTube: Ethical Considerations of Content

others? Is the decision to remove offensive or illegal material only after receiving takedown requests a legitimate way to quickl...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

Using Personal Financial Statements in Financial Decision Making

the job is viable. The higher the cost of moving the less likely it will be viable, However, there may also be other consideratio...

Research Proposal to Increase Knowledge of Online Purchasing Processes

Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services,...

HOW TO MANAGE ERP IN A HEALTHCARE SETTING

Discusses the process of enterprise resource planning (ERP) in a hospital setting. Issues discussed include implementation and get...

DEFINITION OF "CONTRACT" IN CAR-BUYING

This 3-page paper delves into the basis of contract law, and whether, in a case study, two people are obligated to buy a car becau...

Business Plan for a Golf Course in China

economy. At the same time there has been increased interest in China for sports that have been traditionally associated with the ...

Lease or Buy

more cost efficient in the short term as the cost may be lower, The advantages are that as title does not pass, in most cases the ...

Passive Assets And Human Capital

our most important asset" has been around almost as long. If people really are assets, then maybe they should be treated like mac...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Menswear Industry

exhibitors include menswear, knitwear, leather and furs, sports wear and a range of accessories (Anonymous, 2006). Between 27th a...

Assessing a Potential Price for an Equities Future Contract

market price is $42.03 at the close of business on the 8th November 2006 (Yahoo Finance, 2006). This would mean a price of $420.30...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Impulse Buying

than boredom. Depression, for example, is a known correlate in overeating. Overeating is facilitated with impulse buying. Likew...

Factors One Should Consider When Establishing A Useful Management Accounting Information System

to identify and then pursue the most profitable lines only, in this case the system may need to support decision making system to ...

Comparing Nieman Marcus and Marshall’s Customers

this tends to be more limited, The buyers appear to have gone into the shop with a more developed idea of what they are going to b...