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Essays 391 - 420

Hospital Pricing and Marketing Ethical Issues

employers are increasing employees portion of premium payments or ceasing to contribute anything at all. Many employers have ceas...

An Overview of Fuel Pricing Factors

moves" (Khaleej Times Online, 2004). In the case of the United States, the nation relies on oil remaining stable in order to suppo...

Cerner's Damage Control

and seek to make it easier for employees to balance the two. Cerner has not grown to a $404.5 million size by being...

Product Life Cycle Marketing

the way that it is seen, this will need the launch campaign were there is the use of association marketing, making use of aspirati...

Cellular Telephone Services and Optimal Pricing Plans

(i.e., Europe and Japan), competitors are likely to have interest in alliances and be operating with an eye toward globalization. ...

American Pharmaceuticals and High Costs

any estimates on the future costs of pharmaceutical may be conservative. He writes that from 1980 to 1998, the "real GDP per capit...

Price Earnings Ratio and Yields

of these risks in order to ascertain the required rate of interest may be seen as a good reason for the intervention of the bank, ...

High Priced Jackets, Branding, and Ethics

Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

A Century of Progress for Women from 1890 to 1990

attempt to attend Womans Medical College in Pennsylvania further supports the notion that there were areas of society in which Jan...

France's Beauty and Health Industry

trade. However, this also increases the potential competition. There are several different segments to the health and beauty marke...

Supply and Demand Influences on Price

Using the Malaysian sugar industry as an example, the writer demonstrates the way different influences will impact on both supply ...

Nano Car and the Company's Financial Goals

as steel (Saini, 2008). Towards the goal, the company plans to acquire more companies that have the raw materials Tata Groups comp...

Diversification at Phelps Dodge

felt when the price of copper rises. Question 2 Diversification is one of the possible routes to minimising the risk asso...

The Oil Industry

the top 10 producers of oil, comparing 2006 with 2008, looking not only the position in terms of being a major oil producer, but a...

Costing at New Millennium Linen

80,000 60,000 180,000 However, this may not be the best way of allocating costs, as this assumes that costs are evenly spread, bu...

Assessing an Air Route

is a loss, for each flight, but the level of the loss is less. Part 3 Westcoast have been approached by a firm wishing to chart...

Influences on the Demand Following a Change in Price

this we need to look at the concept of elasticity. To look at the concept of elasticity, it is first necessary to consider the ide...

Income Effect and Substitution Effect

even is especially challenging for workers who drive to work and who do not have a good public transportation system available. ...

USE OF TOOLS IN HEALTHCARE ECONOMICS

a science, especially during the holiday season. They stimulate demand for a particular product (mainly by targeting kids in their...

Supply and Demand, Elasticity and Monopoly Conditions

converse is true and the supply exceeds the demand, the price will then drop, dropping to a level where it is able to attract suff...

Determining Sales Prices for Pecos Printers

income. Non-manufacturing costs and taxes are not evaluated for this situation. Table 1. Costs, Sales and Operating Income Flex...

Amazons and Kindle Pricing

of demand can be used to calculate this, based on sales figures from the Kindle 1. The product is the second in...

Japan as a Destination Market for an Orphan Drug

on the attractiveness of the market. The Japanese pharmaceutical market in 2006 the market accounted for approximately 11% of th...

APPLE, STRATEGY AND ENVIRONMENT

the other PC makers). Apple has managed to hold its own through this strategy, except for speed bumps and ill-time decisions in t...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Branding as a Strategy to Support High Prices

company Owens-Corning Fiberglas Corp (Zielaznicki, 2001). Aaker and Lane (1990), sees a brand as a mental box, which can be desc...

Market Cereals Case Study

this industry are noted as being high within the top players in the cereal industry, supporting the idea that this is not a perfec...

International Trade Increases and Oil Price Impacts

and as such this theory was built upon and developed by theorists such as Ricardo, which helps to explain, to a greater extent, wh...

PDA Product Development

so that Sonic can maintain positive customer relationships. One of the leading customer complaints about several providers ...