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Essays 751 - 780

Global Markets for Wine and Its Influences

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

Bonsize Plant Hormone Marketing Case Study

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

Theorists and Theories of Management

achieving efficient operation. In his well known example of the operation of the pin factory, Smith (1776) describes the division...

Hotel Industry and IT

a joint venture called The Hotel Industry Switch Co (THISCO). THISCO linked airline computer reservation systems and a majority of...

Travel Industry and Customer Service

as Poly Tours" (Lunn Poly, 2000) was founded in 1888 with the aim of providing "holidays abroad at reasonable cost for the student...

Travel Agency Marketing

with the data being recorded often being predominately numerical, it is suitable to be used as a method of determining cause and e...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Political Ideology and Management Style

pointed out in the article itself--to embrace typical customers service ideology, which is not to complain. The author asks if the...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Marketing Analysis of Xerox Corporation

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

Financial Analysis of a Hong Kong Hotel

of the two profitable components of the hotels business is encouraging. It is in the business of providing guest rooms, and incre...

Strategic Case Study of Four Seasons Hotels

Issy was released exclusively through the New York Four Seasons Hotel (Ty.com, 2002). This was a very successful branding exercise...

Ritz Carlton Hotel Company and Quality

employee, from top management to housekeeping, in supporting customer satisfaction and quality service (pp. 16). Partlow also ex...

Juran and Deming on Bergstrom Hotels Quality Management

that had been laid down quality theorists as the foundation for the TQM movement. To undertake this we will first briefly consider...

Research Project Design

should be statistically reliable so that result can be applied with confidence. The research also has to be placed in the correct...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Overview of Eurocurrencies

reduce the pressure that was being placed on the currency. The idea was that where forgoing investors or borrowers had the currenc...

Case Study of the Pricing Policy of Thistle Hotels

will be many different influences on the supply and demand relationship, such as substitutes and competing products. However, to b...

Hotels and Energy Management Systems

Before describing the benefits of EMS, its a good idea to first define what EMS is and what it does. In its...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Effective Management of a Luxury Hotel

if guests receive excellent service during each interaction, the hotel is meeting its objective. Erto and Vanacore go on to comm...

Overview of the Louisiana Motel The Crowley Inn

They are faced with deciding what their best course of action will be. The owners are dedicated to preserving the jobs of the...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Puerto Rico Hotel and Implementing Technology

to benefit from such advances. Tourism in Puerto Rico is no exception to that rule. In fact, tourists visiting Puerto Rico may act...

Hotel Revenue Management Systems Twenty Five Article Literature Review

article discusses the implementation of the Customer Satisfaction: The Sofitel Vision" program within Hotel Sofitel North America ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...