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Essays 541 - 570

Xerox Case Study; The Move to Selling Solutions

This 5 page paper is based on a case study supplied by the student. Xerox need to move from a company supplying hardware to supply...

ALLURE CRUISE LINE - AN OVERVIEW

The good news about headquartering Allure Cruise Line in the Bahamas is that this is a nation that embraces tourism. Tourism...

Improving the Interaction Between Marketing and Sales and the Application in the Case of Fair Trade Chocolate; A Research Proposal

that appears to be in demand; there has been increasing awareness of fair trade issues; many firms have been able to develop a com...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

Pininfarina and Mitsubishi

individual car models is supplemented with skilled labor. This provides another core competency in terms of the cost control which...

Toyota 2004 - 2009 This 16 page paper is written in two parts and considers

the position and changes within Toyota between 2004 and 2009. The changes and continuing aspects of strategy, competitive advantag...

The Strategies of Microsoft and Apple

This launch was successful and Apple started the grow, with Apple becoming the market leader and by the end of 1980 more than 100,...

Pininfarina and Mitsubishi

factory and are already talking about a contract, Therefore, there must be some for of order winner apparent even before there is ...

Sega and Nintendo An Analysis of Business Competitors

1999). Sega Dreamcast was introduced with a multimillion dollar marketing campaign in the fall of 1999 (Ham, 1999). Sega had pro...

Internet's Systems of Micropayment in the Future

In five pages this paper examines the Internet's micropayment and smart card payment acceptance systems from a competitive advanta...

Krispy Kreme Doughnuts, Inc. Analysis

an 8 percent decrease from the same quarter a year ago (Krispy Kreme Doughnuts, 2008). Company stores were down by 11.1 percent, p...

Does An Effective Learning And Development Strategy Enables Organizations To Compete More Effectively?

order to asses show firms can use learning to create and maintain competitive advantages it is first necessary to look at the conc...

Microsoft Zune

may want to preserve, but there seems to be little complaint about that among current customers. The Zune made a reasonable...

Callaway Golf; Strategic Case Study

all sources of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). The alternate strategy is that ...

Food For Thought; Business Plan

needs, The firm is highly viable; the initial start up capital required is 450,000, with a break even point at the end of year t...

Globalization Concept

In ten pages this paper discusses globalization and the challenge to remain competitive. Ten sources are cited in the bibliograph...

Evaluation Program Strategy Application

In thirteen pages an Acme senior management proposal regarding employee flexibility similar to Chubb Group of Insurance Companies ...

Erecruitment

In twenty two pages this paper discusses recruitment via the Internet in a consideration of strategy and competitive advantage. T...

Overview of Differentiation Strategy

In five pages how competitive advantage can be achieved through differentiation strategy is discussed with Michael Porter's theory...

The Management Practices of Danaher Corporation

In the days that technology was beginning to peek out from various corners in the early 1980s was when the Rales brothers decided ...

Analysis of Major Credit Card Company

compared to Visas average of $2,470 and MasterCards average of $1,960. This is all part of their brand image marketing. When Ame...

FEDEX, E-COMMERCE AND GLOBALIZATION

is offering supply chain management as a selling point - but rather than simply moving packages through the system, the company is...

Examination of EasyJet

The companys first flight was in 1995, when two routes were offered; Luton to Edinburgh and Luton to Birmingham. Founded by Stelio...

Analysis of Harley-Davidson

then use that data to consider a marketing approach along with suitable objectives and a budget. 2. The External Environment 2.1...

Assessment and Recommendation for TDG Ltd

assess the way it should continue to compete in the future. 2. Internal Analysis In order to assess the company and determine t...

Innocent Drinks Value Creation

of the company along with the way they compete can be considered in order to the way in which they are able to create value. 2. ...

Music Industry Since 2003

constantly (Koster, 2007). Apples iTunes is the most successful site insofar as they have the largest catalogue and sell the most ...

The Success of Emirates Airline

offering a range of travel services ands other complimentary services, which helps to support the sale of airline tickets as well ...

The Use of Customer Relationship Management in High End Fashion

satisfy certain criteria laid down by the Chambre Syndicale de la Haute Couture. Each year a list is drawn up by the commission wh...

The Underlying Strategies and Change at Peters and Browne

of driving forces present, one of the main forces was the change of ownership and the movement of Graham Laitt, this helped t infl...