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Essays 421 - 450

Strategic Changes, the Market, and Swatch

companies into more differentiated, more narrow niche markets. Basically, in this latter regard, globalization was creating proble...

Marketing and the Changes Resulting from Technology

In six pages this paper discusses how technology has dramatically changed the approaches to traditional marketing. Eight sources ...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Marketing Change to Online

This study focused on the role sales supervisors play in getting salespeople to implement a strategic change. The desired change w...

German Labor Market and Change

this will need to be managed. The market structure in Germany is one of Capitalism. Capitalism in Germany is not the same a...

The Operations Managers’ need for Awareness of Changing Markets

adding value. The way in which the products and services are developed and the way fashions and sales of products, or serv...

Change Management Decision Making

means of the company. The solution for HHH appears to lie in greater automation of routine tasks including regulatory repor...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Change at the Corporate Affairs Commission (CAC) in Nigeria

likely to face many more changes in the future. In order to ensure that changes in the future managed so that efficiency is create...

Marketing Mix Changes: A Good and a Service

Today, the price of a full desktop computer complete with a flat monitor sells for about the same price as did the monitor alone o...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Designing and Managing Change in a Small Company to Increase Communication and Flexibility

the business growing and the rate of growth as well as the need for professional input means a single manager to co-ordinate all t...

Goals and the Potential Target Market for a Charity Organization

of reasons; the donations made by commercial enterprises will often be larger than those individuals, and will help to increase th...

Market Regulation under the Saudi Arabia Capital Market Authority and the US Securities and Exchange Commission

singular financial sector regulator in the country. It includes regulation of securities on the Saudi Arabia stock exchange, which...

DEATH, DYING AND AMERICAN CULTURE: 1900-2010

all that terrific. What is wrong with this picture? Why would an elderly man put himself through such discomfort, simply to...

How to Encourage Smokers to Give Up Smoking

be used and then consider how the campaign may take place. 2. The Problem The overall lifetime risk of developing lung cancer ...

Determining Market Entry Strategies

Once a country has been access as viable and a market assessed as accessible the next stage is for the firm to examine potential m...

Changes at Starbucks

same time, the economy was fluctuating making it more difficult for Starbucks to earn a profit. In order to increase revenue, Dona...

iPad from a Marketing Perspective

and the iPod Touch, utilizing an operating system similar to that of the iPhone, the device is controlled by the a multi-touch LCD...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

The Proposal for New Taxes on Australian Mining Firms

become less attractive and that Australian firms would be at a disadvantage to firms that they compete with in the international a...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Three Dimensional Television - Bringing the Technology to Market

the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television m...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing a Hospital

the west Los Angeles market, this requires an increase of 9% as the hospital currently has a 6% market share. This should be achie...

The Influences and Marketing of Nordstrom

facilitate automated ordering. Technology has also facilitated a presence on the Internet is also supportive of the marketing effo...

Apple’s iPad

similar operating system to that found in the iPhone, with the device controlled by the a multi-touch LCD screen. The device has a...

The Influence of Macro Economic on Stock Market Prices

potentially greater value when applied to developing markets, where there is an increased desire to attract investment and capital...

The Impact of Changing Credit Rating on Equity Prices

the measures are not a precise measure of the risk of default that a firm presents, but they are used as a standardised measure ag...

A Change in the Leadership Style at Ford

This paper examines the way change took place in Ford, moving towards a more participative style. The first section assessing the ...