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Essays 571 - 600

Older Women and Fertility

much wider range of lifestyle choices, and were no longer automatically expected to marry young and embark on a primarily domestic...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Marketing Analysis of Haagen Dazs

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Advertising Changes During the Last Fifty Years

provide a method of breaking down the marketing mix into manageable and maneuverable components. As more marketers seek the atten...

Flute History and Use

"Europes most famous amateur was Frederick the Great" (Capriccioso, 1988; p. 80). This one-key form had existed at least fr...

Marketing in a Post 911 Era

as consumers have an increased awareness of less tangible aspects, such as corporate governance and ethical and moral responsibili...

Corporate Change and Survival

the cutter is outside. Therefore, the contact is by the bills and letters and through the customer service centres. The problems m...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

Marketing and Ethics

products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

Marketing and the Effects of IT

with the use of many marketing tools, from one to many advertising and marketing, through to bilateral communication with the use ...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Japanese Employment Relations and Globalization's Effects

a direct influence of globalization in Japan, for leading world economies are so interlaced and interdependent as globalization pr...

Germany and Direct Marketing Campaigns

In ten pages what would succeed and what would not in terms of direct marketing campaigns are considered within the context of Ger...

1990s' Industrial Marketing

In eighteen pages the 1990s is examined within the context of the changes in industrial marketing with the personal computing indu...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

United Kingdom's Labor Market and British Women's Position

the home, with the same percentage of non-married women also working (Dex, Joshi and Macran, 1996). When married women first beg...

Theories and Patterns of World Migration: 1870-present

Williamson, 1994). While migration to America dominated, in the mid-1880s, there was also a significant flow of emigrants to Sout...