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Essays 1981 - 2010

Different Generations and Marketing

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

Articles on Credit Markets

In six pages a week's worth of articles that were featured in The Wall Street Journal of March 5, 2001 in its 'Credit Markets' sec...

Organization and Change Management

and it was found they tend to like the boss better as well (Pearce 1999). Implementing the Necessary Changes In order to facilit...

Commercial and Consumer Marketing

In eleven pages communicating marketing messages to consumers either by business to business or commercially are examined in terms...

Overview of the US Ice Cream Market

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...

Student Posed Economics Questions

In eight pages diminishing returns, pricing, monopoly, inflation calculation, GDP calculation, and market's macro influences are c...

University Marketing

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

Frozen Meals' Marketing

In five pages this paper considers Heinz's interest in manufacturing frozen ready made meals in a discussion of target market and ...

Marketing Management of Singapore's Royal Sporting House

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

The Transformation of Attitudes about Death and Dying

11 pages and 11 sources. This paper provides an overview of the transformation of views on death and dying in the 20th century. ...

International Marketing Case Study of FASTI Company

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

A Review of Key Changes in the Laws of the State of New York

The writer argues that there have been a substantial number of changes to the laws of the State of New York during the period 1975...

Strategy and Direct Marketing

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

Speech on Total Quality Management Departmental Introduction

In seven pages this paper examines how TQM can initiate change to a department as emphasized in this speech on change for company ...

Community Policing and Management Principles

In ten pages this paper presents an identification of change resisting law enforcement agencies and discusses the importance of st...

Education Curriculum Reform of the Sixties

subjects, not just to the abstract structure of the disciplines, as organized by practicing scientists. This applied material incl...

Making America by Carol Berkin

The writer analyzes Carol Berkin's book Making America: Changes at the Turn of the Century, and relates such events, eras and peop...

Comparative Case Study on Strategic Internet Marketing

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

Implementing Change in the Organization

significant alteration of their position when an organizational change occurs (Wiersema 25). Also, integrating technologies into a...

Physics and the Catapult

report that a large trebuchet (a type of catapult): "was capable of throwing a 300...

Global Communication and Marketing; Disney

portfolio of brands to differentiate its content, services and consumer products", this indicates the strategy of integration. ...

Changing Roles Of Accountants With E-Commerce

technology, accountants must often take an active role in: * Providing other information to managers that goes beyond financial da...

Healthcare Economic Implications for the Aging Population

of twenty and sixty-four for every individual in that aged category (Bernanke, 2006). The significance of this ratio is that the ...

England After the Industrial Revolution

the industrial revolution sprang new industries where workers emerged as skilled as opposed to unskilled. Many of the skills they ...

Information Needed by HCHE

The first consideration is who the companys customers are or should be. Markets are segmented and the company do not know who thei...

Brand Strategies; Promoting Reebok in the International Market

the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...

Micromarketing

campaigns. In both cases there are smaller target markets, which may be identified by way of different factors, such as geography,...

Marketing the Q1 Handheld Device

hand-held device at the same time. Samsung is going into uncharted territory, but only to an extent. The Palm Pilot of course is ...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...