SEARCH RESULTS

YOU WERE LOOKING FOR :Book Industry Approaches to Communication Technologies

"Pearl Harbor": A Critique of the Historical Accuracy of this Popular Movie

would become a primary target of that vengeance. For the United States to incur a direct attack on its shores was perceived as sa...

Relationship of Structure and Theme in Rushdie's "Midnight's Children"

the subcontinent ("Midnights Children"). Because the history of India is so rich and varied, the novel is multi-layered and comple...

Characterization in The Blue Max: The Novel and Film Compared

respect to the character of this man, but the film is limited to visual aspects only. This tends to be true for most any book turn...

“Battle Cry of Freedom” by McPherson

incredible focus in many respects. In McPhersons book he presents the argument, from during the Civil War, that "Rich men could ...

Fishman: "The Wal-Mart Effect"

other retailers, began to ask why deodorants, which were already packaged, were then packaged a second time, in a paperboard box (...

Toy Truck Marketing and the Amerada Hess Corporation

In eight pages this paper discusses the Amerada Hess Corporation and its approaches to holiday marketing of children's toy trucks ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Overview of the Internet and Marketing III

In ten pages this paper examines Internet marketing in a consideration of what it is, how it takes place, and its benefits with on...

Online Salesmanship

In ten pages this paper examines how the Internet can serve as an important sales implement in a consideration of its different ap...

Changing Sales Practices and Techniques

In eleven pages this paper discusses the changes in sales in various approaches and techniques regarding clients and prospects. E...

Car Purchasing

In six pages the economic aspects of buying a car are considered such as blue book use, determining best buy, new and used car dif...

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Scott Gross's Outrageous! Unforgettable Service ... Guilt-Free Selling

In five pages a book report on this text by Scott Gross is presented. There are no other sources listed....

Retirement Planning and the Young Generation

In eighteen pages this research paper examines the differences in approaching retirement planning between the younger American gen...

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Cost Accounting and JIT Inventory Control Systems

methods when accounting for just-in-time systems. Conventional costing techniques involve dividing costs into separate categories ...

Definition and Origins of Relationship Marketing

In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

Proposed Research on Pizza Establishments

In ten pages this paper examines how to research pizza establishments from 2 methodological approaches. Three sources are cited i...

Jeremy Rifkin's The End of Work

In five pages this paper examines the book by Jeremy Rifkin in an assessment of the author's assertions. There are no other sourc...

LAN Computer Network Construction

In nine pages a Layered Approach Network for business is examined in a consideration of various standards, procedures, and techniq...

Changing Role of Information Technology and Strategic Alignment

In twenty pages this research paper discusses the Strategic Alignment Model and the influence of IT in a consideration of its ever...

Middle Managers and the Negative Impact of Information Technology Growth

In ten pages this paper examines the rapid growth of IT and how middle management positions have been adversely affected in terms ...

Small Business and Information Technology

In a paper containing ten pages IT as it pertains to small businesses is discussed and includes its uses, the relevant issues, adv...

Past Foundation and Building Management Theory

In five pages this paper examines how past theories of management lay the foundation for the present day theoretical approaches. ...

Don Tapscott's Promise and Peril in the Age of Networked Intelligence

The 'digital economy' is the focus of this paper consisting of five pages with computer networking's advantages viewed within the ...

Nancy J. Adler's International Dimensions of Organizational Behavior

In twenty pages several aspects of international management are discussed within the context of Nancy J. Adler's book. Eight sour...

Toyota's Problems and Solutions II

still making cars that are too large in size for a market that desires a "compact" feel. If Toyota is to regain the reputation th...