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Essays 91 - 120

Factors in Environmental Scanning

the tool and consider what factors should be considered when looking at undertaking environmental scanning the first stage is to d...

Blackpool Hotel Marketing Plan

in Afghanistan and then Iraq have resulted a high degree of any western feeling in many Muslim countries and an increase in the le...

Upscale Scottish Hotel Marketing

In fourteen pages this paper examines the marketing of an Inverness 30 bed upscale hotel with SWOT and PEST analyses applied to st...

Analysis of Hilton Hotels

of 2004 the company had a total of 2,259 properties with a capacity of 358,000 rooms. Of these 115 of the hotels saw Hilton Hotels...

Controversial Management of Shell Oil Company

In five pages this paper examines the organization's controversial management approach that includes learning and bureaucracy and ...

Internet Strategy of Hewlett Packard (HP)

to keep the companys vision fixed ahead and looking for trends to identify (Zesigner, 1999). New CEO Carly Fiorina, the first wom...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

Pricing Strategy of British Gas

a need for a company to understand what the result on any price increase or decrease will on both the sales and the total revenue ...

Sustaining Business Development and L'Oreal

In eleven pages this paper evaluates L'Oreal in a business consideration that includes a PEST analysis and assesses its sustainabl...

Starbucks Case Study

include the provision of a work environment where employees all people are treated with dignity and respect; for diversity to be e...

Marketing the Corvette

which the Corvette is far from being "politically correct," however. It gets 16 mpg in the city, 26 on the highway; at 4200 rpm i...

Writing a Business Plan for a Roller Rink

meet a demand or create a demand. This means that any idea needs to be examined for viability. The first stage of a business plan ...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

British Tourist Attraction the Cutty Sark's Marketing Plan

carry wool from Australia before being sold to the Portuguese in 1895 and renamed the Ferreira. It was not until 1922 when a forme...

Private Colleges' Marketing

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

Australia Telecommunications Company Telstra Corporation Ltd

aggressive growth strategy. However, to look at how the company can continue the strategy we needs to look at the position of the ...

PEST and SWOT Analyses of Starbucks

be seen as influencing the economic conditions. Economic The economy is relatively buoyant. In much of the US and Europe o...

Case Study of Eastman Kodak

$3 billion in the next three years acquiring and investing in digital technologies (Perlisky, 2003). George Eastman founded...

Analysis of Intel

there have been plenty of legal problems besetting the company, mostly from rival Advanced Micro Devices (AMD) (Hoovers Company Pr...

Analyzing Wal Mart

is to increase the market share as well as increasing efficiently in terms of profits for shareholders. The strategy and goals of ...

Analysis of General Electric

been a big influence on the compnay, If we look at the peromance fo the company before the decline triggered by September 11th it ...

Euro Disney Problems

company itself will then be examined, looking at the strengths, weaknesses opportunities and threats. The final section will look ...

2003 McDonald's Marketing

the childrens wishes rather than gain some variety or enjoying the ability to have a burger made to order from one of McDonalds co...

Toyoko Inns

will bring customers into the area which will use these other services. The initial pricing was above that of the ryokan owners an...

Business Theory and Models in a Reflective Learning Document

to make sure there is a solid foundation for any information used. Triangulation is a methodology often used in research to ensure...

UK's IKEA

can be bought to transport goods home, and then when returned a full refund given (Ikea, 2004). Weaknesses may be seen in t...

Case Study of the International Strategy of Whirlpool

The global home appliance industry is large and fiercely competitive. It is also segmented according to price and design in differ...

SWOT and PEST Analyses of Lego

decline, as there has been global stagnation, making many markets more price sensitive and allowing lower cost competition to ente...

Yorkshire Companies John Bull Confectionary and The Deep

attracting increased funding due to the social and educational purposes it service (Kotler, 2003). These types of attractions are ...