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Book Review of Finding, Entering and Succeeding in a Foreign Market by Seamus Connolly

In five pages this paper examines international marketing and planning within the context of Connolly's book. There are no other ...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

The Forensic Casebook by N.E. Genge

This book review is on "The Forensic Casebook" by N.E. Genge. The writer first summarizes the book's contents and then discusses i...

Harrison-Keyes E-books Case Study

very successful. A similar opportunity now exists for the publishing industry. There is a great future potential, in the Memo fr...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

Auer's A General Doctrine of the Sacraments

7 with "A General Doctrine of the Sacraments." When we think about the sacraments and what the doctrine of these might be we often...

John Morton Blum's V Was for Victory Reviewed

the culture of the times. One way in which government and politics became involved in directing cultural mores was through ...

Stephen Ambrose The Triumph of a Politician

The writer reviews the Stephen Ambrose book The Triumph of a Politician, which regards Richard Nixon as an effective political lea...

Anne Moody's 'Coming of Age in Mississippi'

This is a 5 page book review in which the author relates her own upbringing which is in sharp contrast to most members of American...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

Review of "Presence: Exploring Profound Change in People, Organizations, and Society"

of the group of Detroits new competition. The purpose of the many trips to Japan was to "find out why the Japanese automakers wer...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

International Market Environment Analysis

interchangeably throughout this paper. The Mega Environment The concept of "environment" can be huge when it comes to anal...

Connectivity, External and Internal Drive Bays

front panel." Kozierok (2001) also explains that the term "external drive bay" is a "bit of a misnomer" in that the term ex...

Book Review of Richard Lord's Culture Shock Succeed in Business Germany

In three pages a review of Lord's text is presented with an emphasis upon the impact of culture on conducting business in Germany....

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

North America Trade

the entrance of China into the World Trade Organization. Different kinds of work began going to China because of their low wages. ...

Strategies to Diversify in Medical Education

This paper has several related sections: argument for diversifying products and services of medical university, possibility of ent...

The Century of the Detective by Jurgen Thorwald

This book review is on "The Century of the Detective," a classic text by Jurgen Thorwald. The writer presents an overall view of t...

Review of Freedom Road by Howard Fast

to Howard Fasts 1944 novel Freedom Road that until the publications of this novel, it was a widely held opinion among the mainstre...

And The Band Played On

about the condition and how people slowly began to realize the different ways in which AIDS may be transmitted such as through sex...

A REVIEW OF SMALL BUSINESS FRAUD PREVENTION MANUAL

trust and friendship in a small business. Because the relationships in smaller businesses tend to be friends as well as co-workers...

FREAKECONOMICS: A REVIEW

everything can be connected with microeconomics 101, namely, the choices that an individual makes to better his/her utility. ...

Freakonomics (Book Review)

is willing to give that baby up may do things in her own interests and not the babys. This could make for a different outcome in t...

JUST BUSINESS CHRISTIAN ETHICS - A REVIEW

in other words, seeks to be a type of "What Would Jesus Do" endeavor for typical problems faced by the typical owner or manager....

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

BOOK REVIEW: MYTHS OF INNOVATION

This 3-page paper is a book review for Berkun's Myths of Innovation....

Daily Life of the Ancient Romans (Book Review)

contrast the modern day with ancient times. If he does have an argument, it might be that people are not so different throughout h...

Book Review: “Charlemagne” by Matthias Becher

information about it, rather than trying to pick it to pieces. Becher has used primary sources where possible. He relies heavily ...