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New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Komatsu Case Study

the quality of all products. Caterpillar was dominant in both the U.S. and the world but Komatsu held a 60 percent share of the J...

The Case Study of a Homeless Man and the Social Forces Working Against Him

work two weeks before and buys a bottle of no-name vodka. He sits on the side of a busy road with two or three of the older guys ...

A Case Study of Airlines Cutting Dangerous Corners

net cash flow for each year for each option, it should be understood that depreciation increases a companys operating cash flow be...

Mistakes in United Kingdom's Common Law

the case given that this is a matter of common mistake (McKendrick, 2000). In this case the agreement can be seen as fulfilling t...

Business Case Study of Stefan Eisenfeld and Sexual Harassment

he believes were left there by Williams. In the meantime, Evans, another colleague, approached him sexually one night by sliding h...

Consumer Impact of the Microsoft Monopoly and Antitrust Case Lawsuit

equipment long before it lost its ability to perform. Hardware manufacturers dealt with intense competition and found it benefici...

Ethically Arguing Against the Aggressive Marketing of Tobacco

the marketing approaches which are being utilized. Philosopher have argued practically since the beginning of time as to ho...

Multinational Corporations and Ethics

culture or country? A Case Study: Talisman Energy Perhaps one way to outline Marys dilemma is to examine what other compani...

Euro Dilemma for Great Britain

symbolic and political. Additionally, in evaluating why Britain may not want to join, aside from their rhetoric, may in fact be un...

Betting Charge in Australia Prosecution and Defense Arguments

Second Reading of the Betting Bill, the Minister for Sport and Gaming stated that the object of the legislation is to ensure that ...

Supreme Court Case Adarand v. Pena

from the other direction. Some critics contend that affirmative action has had a crippling effect upon minority groups because of...

Book Review of Franklin Harold's The Way of the Cell:

organism in nature exists. While it is simple to say that the biological "riddle" of life, the understanding of cellular biology,...

Review of the T. Berry Brazelton Book Feeding Your Child

the scene, one would look at emotions as opposed to the brain being a processor of information (2003). Essentially, there has been...

Book Review of The Artificial Silk Girl

soul, for cash? Throughout the work, the theme of money is inherent. She gets a job as an office worker. She wants to be on stage ...

Book Review of Sydney Finkelstein's Why Smart Executives Fail

the book is to help others avoid committing similar errors. The book focuses on a variety of firms which are mostly American comp...

Book Review of The East Asian Challenge for Human Rights

the Asian culture itself. Other than that, some of the authors point out that on the one hand, many times, Asian governmen...

Book Review of Rosalind Rosenberg's Divided Lives, American Women in the Twentieth Century

to be the homemakers, the wives, the mothers, the caregivers. Women were alternately placed on a pedestal and held in subservienc...

Reviewing Books on Architectural Design and Culture Building

wiring, plumbing, etc...have to be changed out every few decades or so. Space and stuff are the last to s layers in Brands book....

Samuel Adams Radical Puritan Book Review

in his life. ""Delivering five children, three deaths among them took a heavy toll on Elizabeth...Elizabeth died on 25 July" (Fow...

Book Review of Ann Moody's Coming of Age in Mississippi

would dare to challenge the social mores to effect societal change. She would become on of the first blacks to protest unfair trea...

A Review of Mike Rose's Book, Lives on the Boundary

house. Sometimes that extended to taking Mike to the large library downtown. Lou would teach Mike about astronomy, taught him how ...

Book Review of James Fallow's Breaking the News How the Media Undermine American Democracy

the press separating itself from its ability to act as a public forum for political issues. Fallow brings to our attention ...

A Book Review of Bob Woodward and Carl Bernstein's All the President's Men

under surveillance. The government does all they can to frustrate the story, sending them erroneous leads which go nowhere. In fac...

Book Review of Burton Gordon Malkiel's A Random Walk Down Wall Street

Malkiels particularly applicable considerations is the fact that risk capacities vary for individual investors according to a numb...

Book Review of Story of Zahra by Hana al Shaykh

finds problems there, too, when her uncle becomes sexually interested in her and she agrees, in order to fend of his advances, to ...

Book Review of Theda Perdue's Cherokee Women Gender and Culture Change, 1700-1835

Perdue (1999) examines the role of gender in Cherokee life during one of the most turbulent times of their history. During the...

Reviewing The Book of the Torah: The Narrative Integrity of the Pentateuch by Thomas Mann

are already well acquainted with the Torah, his book provides an excellent introduction for those that are only somewhat familiar ...

Book Review of Morningstar Mercredi's Fort Chipewyan Homecoming, A Journey to Native Canada

home, Matthew normally lives one year with his mother and the following year with his father. This introduces a number of complex...

Gideon's Trumpet: Book Review

a lifetime of prison sentences], a flame still burned in Clarence Earl Gideon. He had not given up caring about life or freedom; ...