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YOU WERE LOOKING FOR :Book Review of Theodore Levitts The Marketing Imagination

Essays 331 - 360

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Book Review of Lisa Delpit's Other People's Children

teacher instead acts as a "chum," the message sent is that this adult has no authority, and the children react accordingly" (Delpi...

Book Review of Warpaths by Steele

group. Generally, American history books portray the white man as invading the Indians territory and that the Indians were meek. B...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

The Myths of Innovation (Book Review Summaries and Analysis)

the processes used by several investors, something that might be used as inspiration (Matazan, 2008). The gist of this review, asi...

The World is Flat (Book Review)

insights from Friedman (2005) and the recognition that things are definitely changing, one is inclined to explore the new dynamic ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Book Review of Joseph J. Ellis’ His Excellency: George Washington

that George Washington was fueled foremost by ambition. He wrote, "Ambitions this gargantuan were only glorious if harnessed to a...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Review of the Braverman Book Labor and Monopoly Capital

it was presumed, by Frederick Taylor, that the atomization of factories should be closely monitored. In other words, management wa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...

We Were Soldiers Once and Young Book Review

a mission after being in the midst of one of Vietnams most notorious battles. It was there that there was a 44% casualty rate as t...

A Book Review of a Classic

and that He should have in todays world. unfortunately, that statement made in 1950 is even more true today, more than 50 years la...

William Bratton and Peter Knobler's Turnaround: A Book Review

the cornerstone of his plan to tackle crime in New York City concisely and with great clarity. Shortly after becoming commissione...

Book review/Niccolo's Smile

it and hold it, are equated in contemporary society with the most ruthless of dictatorship, that is, leadership that is characteri...

Book Review of Gary Clayton Anderson's Sitting Bull and the Paradox of Lakota Nationhood

In seven pages Anderson's Lakota Sioux ethnohistory is considered in this information overview and critique. There are no other s...

Book Review of Joan D. Chittister's Heart of Flesh

In ten pages this paper reviews this text in its consideration of women's ostracism from Western theology and public policy with s...

Legal Book Reviews as Norval Morris Might Perceive them

This paper discusses how noted legal scholar Noval Morris would review the texts Basic Concepts of Legal Thought by George P. Flet...

A Book Review of Anna Quindlen's 'One True Thing'

This review consists of 5 pages and describes how this journalist used to living in the fast lane took a detour to care for her te...

Book Review on the Life and Voyage of Christopher Columbus

Samuel Eliot Morrison's Admiral of the Ocean Sea about Christopher Columbus is the focus of this analysis and book review consisti...

Book Review of Four Hours in My Lai by Michael Bilton and Kevin Sim

who were interviewing members of Charlie Company. Simpson had taken part in the massacre at My Lai in March 1968; his subsequent l...

Book Review of Goodbye Columbus by Philip Roth

In three pages this paper analyzes the bittersweet novel that describes a summer fling between a wealthy and pampered sexually act...

A Book Review of 'Adolf Hitler, aA Study In Tyranny' by Allan Bullock

1918. The Slavs were a potential reservoir of labor power formerly organized by Germans, and since 1917 by Jewish Bolsheviks who h...

Book Review of Surviving The Holocaust

In five pages this reaction paper reviews Avraham Tory's diary Surviving the Holocaust....

Book Review of David Holloway's Stalin and the Bomb

In nine pages a review of this text is presented. Five other sources are cited in the bibliography....

Book Review of A Place Among Nations by Benjamin Netanyahu

In five pages Netanyahu's 1993 text in which he provides powerful and insightful considerations of Israel and the world is discuss...

Book Review of Jaroslav Pelikan's Jesus Through the Centuries

In ten pages this paper compares biblical facts to the author's personal interpretation of Jesus as revealed in his text. There a...

A Book Review of Cerebral Palsy and Irish Medical Care in the 1930's

In 3 pages ‘My Left Foot' by Christy Brown is reviewed and examines the story of how a man's struggles with severe paralysis...