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Book Review of Barbara Ehrenreich's Nickel and Dimed

been hired, almost on the spot. Her "almost on the spot" hire is a job with a hotel restaurant, from 2:00 to 10:00 p.m. for $2.43 ...

Book Review of Near Failure in Kosovo by Wesley Clark

Serbian "ethnic cleansing" (a euphemistic term for genocide) which was then going on in Kosovo. It was Clarks belief that it was i...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Book Review of Management Accounting

But what, exactly, is management accounting information? The authors point out that, according to the Institute of Management Acco...

BOOK REVIEW: MIND HUNTER

because it shows the toll of Douglas work on his health and personal life. This is very clear from the first paragraph of the prol...

The Origins of Chinese Communism (Book Review)

that China was extremely influenced by Russia and that instead, China was mostly influenced by a movement towards socialism (Dirli...

Book Review: Bourneman's Biography of James K. Polk

One example is Polks executive involvement with Fremont, Gillespie and Larkin in California just prior to the war. The story is bl...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Book Reviews on 3 Culinary Texts

highly susceptible to pathogens because of the high water content of its lean muscle and that poultry is often water chilled.2 Th...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Book Review, Birch and Rasmussen

is a biblical scholar and the other is a Christian ethicist, and they bring together their individual competencies to offer a comp...

African Underclass by Andrew Burton, a Book Review

objectives: In African Underclass: Urbanization, Crime and Colonial Order in Dar es Salaam, 1919-61, author Andrew Burton provides...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

The Myths of Innovation (Book Review Summaries and Analysis)

the processes used by several investors, something that might be used as inspiration (Matazan, 2008). The gist of this review, asi...

The World is Flat (Book Review)

insights from Friedman (2005) and the recognition that things are definitely changing, one is inclined to explore the new dynamic ...

Effective Academic Writing: The Short Essay (Book Review)

and Davis vii). Here, it is assumed that the student has cursory knowledge of English and for example, it would not be appropriate...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

The Little Philosophy Book (Review)

book may be considered very light reading and perhaps this was the authors intent. After all, he has made a career of trying to re...

The Conquests of Alexander The Great (Book Review)

the Past." The author explains that when studying ancient Greece, it is important for a student to note that the material is deriv...

Something Wicked This Way Comes (Book Review)

the work very quickly and this is attributable to the quality of the writing. An example comes from the first paragraph in the fir...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...

Book Review of Why Business People Speak Like Idiots

A paper on business communication considers this relevant text in a review consisting of three pages. There are no other sources ...

Reviews of Five Book Annotations

are numerous conditions and realities that Gardner (2000) examines and in one section, "The Forces that Will Remake Schools," he n...

3 Brain Function Book Reviews

In nine pages this paper presents an annotated bibliography and review of Synaptic Self, A User's Guide to the Brain, and The Prim...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Book Review of Joseph J. Ellis’ His Excellency: George Washington

that George Washington was fueled foremost by ambition. He wrote, "Ambitions this gargantuan were only glorious if harnessed to a...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...