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YOU WERE LOOKING FOR :Book Review of Theodore Levitts The Marketing Imagination

Essays 481 - 510

All God’s Dangers

was very connected to a slave culture yet also grew up in a land that was supposedly more free in relationship to the African Amer...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Cisneros and Roethke

a room of her own and a house of which she can be proud" (Sandra Cisneros, 2003). Among the issues Esperanza faces are the "disadv...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

The Magnificent Seven Film and the Cowboy Mentality

clearly an attempt to redefine the modern cowboy for modern audiences by penetrating the invincible stereotype and revealing vulne...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Bulwark by Theodore Dreiser

internal and spiritual questions about mankinds purpose. Though the truth is reported to set one free, as a writer writing about ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Arthur Paul Boers' 'Never Call Them Jerks'

in the end of his first chapter Boers leaves the reader with an even deeper understanding of the purpose of the book, stating, "An...

Harvard Business Review's 1990 Article 'The Core Competence of the Corporation' Reviewed

that also has not made the effort to identify and enhance its core competencies. This is one route to losing competitive advantag...

A History of the Holocaust by Rita Steinhardt Botwinick

which occurred in Germany after the horror had ended. Many questions are provoked by the work and some of these are posed by the...

Waldo E. Martin Jr's Brown v. Board of Education A Brief History with Documents

related to this trial. He states, "Indeed the legal cases that have influenced the status of the African Americans historically ha...

Time Travel Possibility

The common perception is that if time travel were available then the time traveller may go back and the prevent tragic events occu...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Presidency of Teddy Roosevelt

the people", and that it was his responsibility and obligation to act on behalf of what was good for the nation - using whatever l...

Stephen Ponder's Managing the Press

persuade the public in many ways. But, this could only be done through a certain amount of control over the media, something that ...

Itah Sadu's “Christopher, Please Clean Up Your Room”

will not clean his room, no matter how much he is told to do so. The room gets so out of hand that the two goldfish he owns begin ...

A Review of The American Privateers by Donald Chidsey

or her to make allowances for the various aspects of the book that seem somewhat sensationalized or overblown. It will also serve ...

Teddy Roosevelt's Autobiography

belief in a strong and efficient National Government and Jeffersonian in their belief in the people as the ultimate authority, and...

Ellen Lewin's Lesbian Mothers Accounts of Gender in American Culture

And, by presenting the reader with both sides, so to speak, a reader cannot immediately start stereotyping the results as they app...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Douglas Bond's Mr. Pipes Comes to America

hymns that were written during that era (Wheeler). Each chapter in the book discusses a different hymnist (including John Calvin ...

Yuri Tanaka's Japan's Comfort Women

most perceptive reviews of the book is by Narrelle Morris; between his work and Tanakas own words we can examine the book critical...

A Review of The Mystic Masseur

humorous realities. For example, we have the Great Belcher, whose words are sometimes nothing more than a burp. This is humorous, ...

Book Sales Negotiations

take some copies prior to selling the book should also be declared at the beginning to avoid any later confusion. The main point...

A Review of Dr. Tatiana's Sex Advice to All Creation

understanding of natural selection. Sometimes, as a result of my research, I have come to conclusions that are different from the ...

Robert Cialdini's Influence The Psychology of Persuasion

the society has done well with this product and everyone will need one. Another term, scarcity seems to indicate that it is an app...

A Review of The Jungle

will find the hope that America said it could offer, but also the realities that make a capitalistic society oppressive and degrad...

'Progressive' US President Teddy Roosevelt

ideals were perhaps grand and a bit idealistic as seen in the following: "Government should promote and, if possible, provide grea...