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Essays 241 - 270

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Robert Shiller's Irrational Exuberance

how to best respond (Irrational Exuberance, 2002). During the period between 1994 and 1999, the Dow Jones Industrial Average tri...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

December 2000 Conference on Corporate Governance

In fourteen pages this Federal Reserve Bank sponsored conference with SEC Chairman Arthur Levitt as keynote speaker is examined wi...

Discussion of Censorship

In seven pages censorship is discussed with youth and children's book censorship emphasized with a discussion of banning books eit...

Review of Nursing Journal Article IV

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Sources for a Research Project Assessing Any Correlation between Firm Value and Hedging in the Airline Industry

Clark E; Lukas E, (2008, Nov), Hedging mean-reverting commodities, retrieved http://papers.ssrn.com/sol3/papers.cfm?abstract_id=12...

The Need for Hard-Back Books

numbers. Sometimes, those who digitize these books number the paragraphs, but often they do not. Most of the books in Project Gute...

Public Administration Book Review

The paper discuses some of the comments made by Johnson in his book, Public Administration: Partnerships in Public Service. (5th E...

How to Write & Give Speech Book Review

This essay reports and discusses the major points in How to Write & Give a Speech by Joan Detz. Steps in writing the speech and th...

Book Review: "Understanding Leadership" By Avery

with gender bias, basing its entire concept upon the notion that the only viable candidate for leadership of any kind is - and has...

Book Review: "The Nature Of Leadership" By Antonakis et al

what we know about leadership. This context also shows us patterns of leadership that we can use to analyze contemporary problems...

Book Review: "Leading At A Higher Level" By Blanchard

the most successful and productive leaders know clout means having the ability to empower workers and achieve goals. Things a lea...

Book Reviews: "Holes" and "The Watsons Go To Birmingham - 1963"

all, Stanley is in the labor camp because of a mistake, not because hes guilty of anything. As the book progresses, and the boys d...

Book Review: "Leading At A Higher Level" By Ken Blanchard

following six leadership principles: 1) shared power and high involvement; 2) shared information and open communication; 3) energi...

Book Review: "The Nature Of Leadership" By Antonakis Et Al

overview of varying aspects associated with leadership, concepts that include defining/assessing, transforming, developing and gen...

Book Review: "Understanding Leadership" By Gayle C. Avery

culture, processes and changing systems. Averys (2004) attempt to define leadership in its broadest terms can readily be interpre...

Remembrance of Repasts (Book Review)

that is consumed and purchased perhaps more than anything else, as it is something that people need to live. Yet, food is also att...

The General in His Labyrinth (Book Review)

a short period of time, it should be said that what is distinguished is Bolivars story. The novel is biographical more than it is ...

What's Wrong with Democracy (Book Review)

geared for someone who already knows much about Athens. That said, this will appeal to those with much knowledge about the roots o...

Gideon's Trumpet: Book Review

a lifetime of prison sentences], a flame still burned in Clarence Earl Gideon. He had not given up caring about life or freedom; ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...