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Book Review of Theodore Levitt's The Marketing Imagination

In seven pages this essay discusses environmental marketing and its impact as considered within the 1983 text by Theodore Levitt. ...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

Theodore Levitt's 1960 Article 'Marketing Myopia'

as time when by they began to decline, they did not see themselves as transportation companies, but merely as railroads. Therefore...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

FREAKECONOMICS: A REVIEW

everything can be connected with microeconomics 101, namely, the choices that an individual makes to better his/her utility. ...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Globalization, Standardization, and Theodore Levitt

for decades; Tom Peters and John Kao have supported the precepts of creativity. John Kao is certain that it is necessary to...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

John Morton Blum's V Was for Victory Reviewed

the culture of the times. One way in which government and politics became involved in directing cultural mores was through ...

1995 Novel Blindness by Jose Saramago

those few, see no apparent cause for the malady, and it does not leave people in the darkness, but rather in a white light - a wh...

Charlotte Perkins Gilman's The Yellow Wallpaper and Liberation

really nothing the matter with one but temporary nervous depression-a slight hysterical tendency--what is one to do? My brother i...

Racism, Imagination, and Toni Morrison's The Bluest Eye

segments correlates with the seasons. The section about "See Jane," is really about Pecola, as opposite a presentation from the w...

Thirty Second US President Teddy Roosevelt

The autobiography of Theodore Roosevelt is the focus of this paper consisting of five pages....

John Morton Blum's Republican Roosevelt

In five pages this biography on Theodore Roosevelt by John Morton Blum is discussed....

Theodore Roethke’s “My Papa’s Waltz”

often simply a reality that was accepted as part of life. It did not necessarily make people angry or bitter or resentful in a con...

Freakonomics The Truth About the Economics of Dealing Drugs

Our popular conception of drug dealers is a guy with gold teeth and gold chains driving a BMW or...

Richard E. Porter and Larry A. Samovar's 'Intercultural Communication'

is titled "Intercultural Interaction: Taking Part in Intercultural Communication." It possesses three chapters, titled "Verbal Pro...

US Independence and the Ideology that Achieved It

This paper reviews the book 1776 by author David McCullough. No additional sources are listed. ...

Review of '1919'

points made by Asinof, one must first realize that the year he discusses was the first of about twenty that would transpire betwee...

Book Review 3 for '1919'

: Americas Loss of Innocence" suggests so precisely-- all of these events transpired during that one fateful year..and it was in t...

Book Review of Free At Last by Fred Powledge

In four pages a book review and analysis of this 1991 text by Fred Powledge are presented....

Anne Moody's Coming of Age in Mississippi

The civil rights movement occupies the primary focus of this book review which consists of two and a half pages....

Paul Kennedy's Preparing for the Twenty First Century

general. Kennedy does an admirable job of demonstrating how the population explosion that the world is currently experiencing is i...

A Review of Deaf Like Me

A 5 page review of the book by Thomas Spradley and James Spradley. 1 source....

A Review of Cosmopolis by Stephen Toulmin

A 10 page essay reviewing the book by Stephen Toulmin. 2 sources....

A Review of House of Breath

A 5 page review of the book by William Goyen. 1 source....