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Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

How To Become a Rainmaker by Jeffrey J. Fox

Chapter III basically restates the first axiom in chapter I, which is to "cherish" customers, putting this thought in terms of the...

Defying Hitler by Sebastian Haffner

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

Social Problems in Africa New Visions Edited by Apollo Rwomire

In seven pages this 2001 book edited by Apollo Rwomire is reviewed. There are no other sources listed....

Gold, Dollars, and Power by Francis J. Gavin

by the US, Great Britain and their wartime allies in the summer of 1944 at a conference held in Bretton Woods, New Hampshire. High...

A Review of Reframing Organizations

with a brief glimpse into history, into a snip of time where leadership and management decisions were at their utmost importance. ...

Faith and Freedom by Afkhami'

it also appears that many of the writers are quite knowledgeable about the Muslim world and everything comes to the table first ha...

Chapters 4 through 7 of The Transformation of Governance by Donald Ketti

The position of Wilson, from his 1887 text "The Study of Administration" and supported by Goodnow, was that administrative practic...

The European Miracle by E.L. Jones

as Asians, "would have adjusted its breeding strategy accordingly" (Jones 20). Jones argues that while disasters and war struck ...

Teaching Equality by Adam Fairclough

to both slavery and racial segregation. He points out that it did not take crusading "New England missionaries" to teach Southern ...

'Pursuit of God' by A.W. Tozer

that the doctrine of justification by faith "has in our time fallen into evil company and been interpreted...(in a manner) to bar ...

Locked in the Cabinet by Robert Reich

more progressive and the extension of the Earned Income Tax would cover more of the working poor; however, without significant cut...

Eliot Ness' The Untouchables

story embellished by a person who was there, giving the reader an exciting and passionate story. This story is intriguing for it...

The Republic and the The Laws by Cicero

in the traditional of Aristotle and Plato, but to do so in his native Latin and to address such matters as "moral education and ...

Thomas Bell's 'Out of This Furnace'l

may be that he hoped he was likewise leaving behind the endless poverty and oppression which were the birthrights of a Slovak peas...

A Review of Spiderwoman's Granddaughters

usually considered a teacher, or guide. The point is that the stories in this book use a great deal of symbolism, perhaps because...

Lt. Gen. Harold G. Moore and Joseph L. Galloway's We Were Soldiers Once… and Young

battalion (2/7) in order to hold off the plentiful Peoples Army of North Vietnam (PANV). The following morning, the Peoples Army ...

Road to Malpsychia by Joyce Milton

the importance of self-esteem has misdirected society at-large and proposes that Christian fundamentalism is more successful at ov...

Slavery, Sabbath, War and Women by Willard Swartley

23). The author realizes that certain readers may wish to find definitive answers on the controversial issues explored, but Swartl...

The Strategic use of Web Pages

option which allows the passengers to board the airline for the majority of other passengers and travel insurance, as well as othe...

“Chinese American Death Rituals: Respecting the Ancestors”

through time" (Chung and Wegars, 2005, p. 1). Chinese Americans trace their funerary custom back to China, where birth and death a...

OPENING A BOOK STORE: LAUNCHING THE BUSINESS

The competition for this book store would be the larger chains, such as Barnes & Noble or Borders. These stores would have more of...

Darwin: Life of a Tormented Evolutionist

sources in examining some of the validity of Desmond and Moores work. Darwin: Life of a Tormented Evolutionist Clearly studying...

Jose Marti, A Narrative Bibliography

Fidel Castro. A useful, comprehensive, and scholar text, Gray offers an ideal introduction to the Jose Marti historiography. Fe...

Oakes's Becoming Good American Schools

tradition, particularly the tension between the very powerful concept of and drive for individualism and the ideals of civic virtu...

A Review of Masks in Modern Drama

depravity of which he is capable. The satiric mask isolates a characteristic, distorts or enlarges it, and freezes it permanently....

A Review of Genetic Turning Points The Ethics of Human Genetic Intervention

embryo warrant more respect and care than mere tissue. The embryo is potentially associated with a human person in the future" (Pe...

A Review of Coyote Blue

see him again he is Sam Hunter and he lives in Los Angeles, melding in with the population and the society. "Financially and socia...

Randy Albeda and Chris Tilly's Glass Ceilings and Bottomless Pits Women's Work, Women's Poverty

blight on one of the strongest and wealthiest nations on Earth. The problems associated with poverty are tremendously complex and...