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Essays 211 - 240

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

The Ramsay Scallop by Frances Temple

For example, the rationale offered to the couple for the pilgrimage is that they should atone for the sins of the local townspeopl...

Defying Hitler by Sebastian Haffner

as subject to social trends as his peers, recounts how he remained somewhat detached by not becoming a Nazi. Nevertheless, he also...

Mappings, Feminism and Cultural Geographies of Encounters by Susan S. Friedman

cultures" (Friedman 5). This is what Friedman attempts to offer her readers in this text. Part I focuses on the encounters betwe...

The Visible Hand by Alfred D. Chandler

of managerial hierarchies and conclude with the observation that as businesses grew to dominate certain sectors of the US economy,...

The Authoritarian Specter by Bob Altemeyer

is referring not to a political orientation, but rather to a general stance toward society. This is the same sentiment expressed ...

Richard Bessel's 'Life in the Third Reich'

mentioned, there are eight essays in this work. The first one is by Richard Bessel and is titled "Political Violence and the Nazi ...

The Boxed Slave Known as Aunt Jemima

fictitious biography for her, while a succession of real-life women portrayed Aunt Jemima at county fairs and various bake-off com...

'Framing American Divorce: From the Revolutionary Generation to the Victorians' by Norma Basch

contends that, "Regional variations in divorce law were more pronounced on an east-west axis than a north-south one."3 For instan...

Beirut Outtakes by Larry Pintak

The Muslims wanted more power and the Christians were doing their best to try to prevent them from achieving this goal. However, P...

Black Like Me by John Howard Griffin

was an immediate celebrity. However, many racist whites and quite a few people in the black community were angered by his assumed ...

A Review of Latin America at the Crossroads and Fast Forward, Latin America on the Edge of the 21st Century

"academic specialists, foreign policy analysts and practitioners, and those in the commercial banks and international lending agen...

Matthew J. Fishman's How to Increase Sales

A book review consisting of one page briefly describes the text coverage of self confidence, technique for effectively motivating ...

Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Book Review of M. Keller's Rude Awakening

In five pages this book review considers how lack of employee training was the result of computer technology implementation at the...

The Early Music Revival A History by Harry Haskell

with significant insight to the concepts about which he wrote; without such influence, it is likely that the writers intensity tow...

Martin Duberman's Stonewall

In a paper consisting of three pages the gay uprising that occurred in New York from June to July 1969 is examined in the text and...

Robert Munsch's Love You Forever

In five pages this children's book is reviewed in a discussion not only of the text but also considers Sheila McGraw's effective i...

John W. Thomason Junior's Fix Bayonets

In five pages Thomason's text is the focus of this book review. There are no other sources listed....

The Progressive City by Pierre Clavel

In five pages the 1970s and 1980s civic government progression featured in Pierre Clavel's text is the focus of this book review. ...

Indeh An Apache Odyssey by Eve Ball

Ball encountered it in the late 1940s, was an untapped resource of historical investigation. It took Ball years to win the trust...

Slaves in the Family by Edward Ball

In five pages Ball's text is the subject of a book review with the author's relevance also evaluated. Four sources are cited in t...

How Could You Do That? by Laura Schlessinger

In five pages the review of this book by the controversial radio talk show host examines responsibility, conscience, and character...

Value Focused Supply Management by Alan R. Raedels

the essentials of project planning, Raedels outlines similar crucial information, but from a standpoint of how to maximize the sup...

Richard J. Payne's Getting Beyond Race

In five pages this text is the subject of a book review that considers global cultural prejudice through the manipulation of race ...

Review of Mary Frohlich's Text on St. Teresa of Avila's Interior Castle

In five pages this paper discusses the life and work of Saint Teresa in this review of the book by Mary Frohlich on this important...

Economic Commentary in Fat and Mean The Corporate Squeeze of Working Americans and the Myth of Managerial 'Downsizing' by David Gordon

In seven pages this research paper presents summaries of the book chapters and then summaries a trio of text reviews. Four source...

Robert Dallek/FDR & American Foreign Policy, 1932-1945

the behind the scenes confrontations between the American leaders who shaped domestic and foreign policy during this crisis period...

Fischer/Washington’s Crossing

action, with red gunports open, batteries run out, and huge white battle ensigns streaming in the breeze" (Fischer 31). He then r...

Procopius/The Secret History

was a counselor to Belisarius and accompanied him on several of his campaigns and he may have been a prefect of Constantinople (Ha...