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BabyCare Case Study

looking at forecasts which are made for the company that does appear to be a bright future, but the difficulty in forecasting has ...

Designing a Faster 888X; Project and Business Considerations

demand. This is a model that is the equivalent of the systems design seen in the Taguchi robust design hierarchy (Anderson, 2001)....

Bloomies Fights Back

The writer examines the way in which department store sales have declined in the past 20 years, and argues that any store that hop...

Marks and Spencer Research; Will the Introduction of new Clothing Ranges Increase Sales?

and price are considered, it is the product itself that should be examined. Marks and Spencer have therefore commission a report...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...