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women would respond to the financially independent and ambitious ad than they would to the other. In other words, more women would...

the main source of conflict in the future will be cultural. The idea is based on the concept that in the future the main clashes w...

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

view of the systems and factors that impact the development of the mind. The philosophical premise was linked to the assessment of...

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

broad basis with the general objective of increasing production whilst decreasing costs. It concentrates on a multifaceted holisti...

attempting to do now is to determine what "diverse factors" make these people susceptible to the impact of the media images, while...

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

more than a bit of controversy. Some individuals, especially in foreign countries, were worried that the old currency was being di...

of information among employees at all levels of the organization, to develop organizational knowledge in the most broadly effectiv...

The sinking of the Titanic is one of the most well-known disasters in all of history. The unsinkable ship that now rests at the bo...

screen media, but that this learning is dependent on three interrelated factors, which are the: "attributes of the child; characte...

project support as well as end to end import and export support. The firm operates using the strong association with other firm is...

pressures, motivations, challenges and barriers from the global and the internal perspective need to be considered. The concept ...

and a range of problems for women, the "New Order" regime under Suharto focused on mass media messages that put women in their pla...

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

turn would subsidize the churches (Pope 1965). This ultimately resulted in a strong degree of religious control over labor in the ...

that are not reliant upon the motives of corporate newscasters. As for the actual opinions of the American public in terms of nu...

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

feminine or masculine identities (Dobkin and Pace, 2006). While disliking the concept of stereotypes, in communicating identity ma...

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

unspoken assumption that masturbation is somehow morally wrong, or even detrimental. In other words, the alternative theories are ...

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

some meant to be detrimental to the public perception of these individuals, and others created by campaign managers or staff. Unl...

noted a spokesperson for the airline (Broken guitar song gets airlines attention, 2009). However, while the airline did donate $3,...