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Essays 361 - 390

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

And The Band Played On

about the condition and how people slowly began to realize the different ways in which AIDS may be transmitted such as through sex...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

A REVIEW OF SMALL BUSINESS FRAUD PREVENTION MANUAL

trust and friendship in a small business. Because the relationships in smaller businesses tend to be friends as well as co-workers...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Beach’s Run Silent, Run Deep

become the commander of the Walrus. At this point Bledsoe becomes the executive officer of the vessel. In relationship to adventur...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

Limbaugh Tells Readers So

of bellowing his unsupported opinions as if they were facts. Perhaps the most egregious of his faults is his constant attacks on ...

A Review of That Evening Sun

This 5 page essay examines the character Nancy in the book by William Faulkner. 2 sources....

John C. Maxwell's Developing the Leaders Around You

In five pages Maxwell's book is reviewed. Two other sources are cited in the bibliography....

Symbology in The Struggle is My Life

This five page essay explores the symbology in Nelson Mandela's book. One source is listed....

Howard Fast's Freedom Road

In five pages a summary of Fast's book is presented. There are no other sources listed....

A Review of Cosmopolis by Stephen Toulmin

A 10 page essay reviewing the book by Stephen Toulmin. 2 sources....

Terry Alford's Prince Among Slaves

as much narrative, as documentary, as historical or human horror. Horror not from the aspect of grade-B movies, but the reminder ...

A Review of House of Breath

A 5 page review of the book by William Goyen. 1 source....

Compare and Contrast: Jazz by Toni Morrison and Black and Blue by Louis Armstrong

This 5 page paper compares and contrasts Toni Morrison's book Jazz with Louis Armstrong's song Black and Blue....

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Backwoods of Canada by Catharine Parr Traill

For example, she is intrigued when the ship passes islands that have herd of cattle grazing on them. The captain explained that lo...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

The American Way of War (Book Report)

eighteenth century. The Bush Doctrine is discussed and the author goes on to explain that it is something that would come about i...

Women and War by Jean Bethke Elshtain

underpinnings for decision and action, nonetheless real for being symbolic. It is my contention that such constellations of enshri...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

SECOND-CLASS CITIZEN: AN ESSAY

the United Kingdom. Ultimately, though, she realized that maybe the way to get to England was through her husband. Furthermore, sh...

Pipes and Lee/Family to Family

to worship God, i.e., following the dictum given in Proverbs 22:6. Each chapter ends with a simple test, which, by answering it, h...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Book Censorship

series and they desired this because they believed that it encouraged witchcraft. For anyone who has read them and is not of that ...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

PROMOTIONAL CONTEST - SELLING A BOOK

February 13, with the winner to be announced on February 14. We restrict it to this two-week period to put a sense of urgency into...