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Essays 391 - 420

Daily Life of the Ancient Romans (Book Review)

contrast the modern day with ancient times. If he does have an argument, it might be that people are not so different throughout h...

BOOK REVIEW: MYTHS OF INNOVATION

This 3-page paper is a book review for Berkun's Myths of Innovation....

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

JUST BUSINESS CHRISTIAN ETHICS - A REVIEW

in other words, seeks to be a type of "What Would Jesus Do" endeavor for typical problems faced by the typical owner or manager....

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Book Censorship

series and they desired this because they believed that it encouraged witchcraft. For anyone who has read them and is not of that ...

Women and War by Jean Bethke Elshtain

underpinnings for decision and action, nonetheless real for being symbolic. It is my contention that such constellations of enshri...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

SECOND-CLASS CITIZEN: AN ESSAY

the United Kingdom. Ultimately, though, she realized that maybe the way to get to England was through her husband. Furthermore, sh...

Pipes and Lee/Family to Family

to worship God, i.e., following the dictum given in Proverbs 22:6. Each chapter ends with a simple test, which, by answering it, h...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

Backwoods of Canada by Catharine Parr Traill

For example, she is intrigued when the ship passes islands that have herd of cattle grazing on them. The captain explained that lo...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Beach’s Run Silent, Run Deep

become the commander of the Walrus. At this point Bledsoe becomes the executive officer of the vessel. In relationship to adventur...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

PROMOTIONAL CONTEST - SELLING A BOOK

February 13, with the winner to be announced on February 14. We restrict it to this two-week period to put a sense of urgency into...

The American Way of War (Book Report)

eighteenth century. The Bush Doctrine is discussed and the author goes on to explain that it is something that would come about i...

Book of Judges

was dictated by the author or that every word is a word of God directed to human for their salvation," as many of the words in the...

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

The Screwtape Letters by C.S. Lewis

getting them to turn from God. Each letter essentially presents steps and information for Wormwood to use in tempting this young m...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Business and Free Trade

a while, products all look alike and quality declines. Consumers will buy them or they will not; in any case producers are able t...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Paul Roberts' 'The End of Oil'

industrial revolution and the transition to a coal-fired economy" (Pan). Roberts points out that the shift from an agrarian econom...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...