YOU WERE LOOKING FOR :Books on Advertising and Marketing
Essays 1111 - 1140
In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...
"Demographers predict that the numbers of elderly people will double in the next 30 years" (pp. 3). As the population of America ...
The conflict between advertising and ethics is considered in a paper consisting of five pages. Six sources are listed in the bibl...
In a paper that contains eight pages the motive for the existence of advertising through profit and persuasion are examined within...
Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...
informed and open dialogue throughout the process of pre-testing then it is possible to present it in a more valuable and producti...
In five pages this paper discusses teen pregnancies and how to reduce them with topics including advertising, classes in parenting...
In six pages the argument is presented that using celebrities in product advertising does not provide the advantages it previously...
the role of the agency has been immeasurably altered. And while advertising agencies have had to change, part of the reason is tha...
In six pages this research paper discusses the Internet with the focus being banner advertising. Three sources are cited in the b...
In 5 pages this paper presents a print ad analysis in an assessment of pros and cons and unsuccessful advertising examples to poin...
those things - then, for him that ad is effective. The buyer may say, if the ad does not talk down to me, or the music doesnt an...
In seven pages this paper discusses how an advertising campaign is effectively created. Five sources are cited in the bibliograph...
This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...
executives with the power to control the flow of advertising is no different than censoring the inherent freedom of the press. Ad...
In three pages 2 student posed questions regarding human behavior are answered in a consideration of Pavlovian responses and adver...
A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources....
on assumptions as to what will motivate the public to pursue a course of action or buy a certain product. While most of these clai...
a traditional wife (blond), the other a grasping, careerist (brunette), who slug it out on a veranda, in a lily pond, or during ...
In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...
very harmful and offensive to many people. It is essentially very inappropriate and is best left to a different forum. The value c...
expect in the coming years. He says now that current standings have been established, it is time to create goals for the year 2001...
In five pages this paper discusses how the advertising industry successfully features rebellion. Six sources are cited in the bib...
In eight pages the Internet advertising is discussed in a consideration of its history, advantages, and disadvantages. Seven sour...
A paper examining various issues associated with running a commercial radio station. The author addresses advertising, revenue, a...
In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra...
In twelve pages this paper presents a comprehensive overview of the smoking issue including health related costs, risks, second ha...
In six pages advertising and its power are discussed in terms of how a Democratic Party ad in 2000 targeted the abortion views of ...
In 5 pages this paper equates the future milk consumption to the influential advertising campaign. There is 1 source listed in th...
In five pages a restaurant meal is utilized in an illustration of how various factors determine demand with determinants including...