YOU WERE LOOKING FOR :Books on Advertising and Marketing
Essays 1201 - 1230
In five pages this research paper considers teen and women tobacco addiction in a consideration of target advertising in a discuss...
In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...
In a paper consisting of twelve pages the decision to ban advertising from the broadcast media is examined with the position suppo...
This research report examines the concept of comparative advertising. What is it? Issues surrounding the use of the technique are ...
In about four pages footwear fashion trends of the 1990s are discussed with an analysis of designer brand advertising promotions. ...
This paper examines the history and advent of print advertising. This four page paper has no bibliography....
In ten pages this paper examines similarities and differences in automobile advertising in Sweden, Japan, and China. There is the...
In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...
In seven pages a research project on advertising utilizes a survey in order to evaluate how effective celebrity product endorsemen...
to a specific target audience. He said, ??If retailers have a limited budget, they can now target a specific mailing to their best...
International advertising is the focus of attention. Demographics in respect to a variety of countries are discussed, inclusive of...
In two pages this paper examines the diversity reflected in multicultural advertising themes and messages. There is 1 source cite...
focusing on the positive aspects of cigarettes, tobacco companies would encourage smoking and they would often target certain grou...
buy in small packages to be used in specific locations. * They may be interested in "refill" packaging. * They are likely to buy s...
rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...
is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...
This 3-page paper focuses on contract law as it pertains to advertising. The case highlighted is Leonard v PepsiCo Inc. Bibliograp...
A use case, in its most basic form, involves a sequence of actions offering something as a measurable value (Ambler, 2006). In the...
How Use Will Help System Analysis and Design Process As mentioned in the previous paper, use cases are ideal for determini...
with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...
in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...
demand curve may be steeper as the demand will drop off more rapidly as the price increases. By understanding the elasticity forec...
that surely the things people look at-like soup cans-are art in their own right. Today, as a result of advertising and print media...
is to launch this service in three secondary markets, then obtain feedback by having the advertisers involved handing out surveys....
is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...
Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...
1995). With more than 12,500 direct employees, Amway also claims to have more than 2 million independent distributors globally. ...
In nine pages this market evaluation study discusses changing markets and the variables to be considered if cost efficiency is to ...
In five pages the Asian currency crisis and its impact upon the Swedish economy are examined in a discussion of manufacturing and ...
In twenty one pages EMH is examined within the context of the emerging markets of Latin America, Mexico, and Asia. Twenty sources...