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Essays 301 - 330

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

'Ghost in the Machine' and Rene Descartes

In a paper consisting of five pages Rene Descartes' life, philosophy particularly Cartesian Dualism, and whether or not it is curr...

The Time Machine by H.G. Wells

In seven pages this paper examines the novel within the context of the social and intellectual complacency represented by the Morl...

The Murder Machine and The Westies and the Portrayal of Mobsters as Everyday People

In seven pages this paper contrasts and compares the depiction of mobsters in these texts by Jerry Capeci and T.J. English and Gen...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

'The Machine Stops' by E.M. Forster

In five pages this research story explores how only communication breaks through the isolation of the people. Four sources are ci...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

Architecture in Theory and Design in the First Machine Age by Reyner Banham

In five pages this paper examines the author's criticisms of Constructivism, New Objectivity, and Purism. There are no other sour...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Issues Associated with Sports Marketing

necessarily participate at all but will buy merchandise which is connected with the sport....

Gregory J.E. Rawlins' 'Slaves of the Machine'

A paper that consists of a 5 page book summary and considers that the computer is the master of the human mind despite being man m...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Ray Kurzweil's The Age of Spiritual Machines, When Computers Exceed Human Intelligence

This book is examines in a paper consisting of 6 pages. There is 1 source cited in the bibliography....

The Diversity Machine by Fredrick R. Lynch

In seven pages this text on diversity management is summarized and analyzed. There are no other sources listed....

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

The Island of Doctor Moreau and The Time Machine by H.G. Wells

and destiny (Aubrey). While Darwin pictures humanity as consistently evolving toward more intelligence and reason, Huxleys take on...

Nail Clippers' Marketing

Delivery to wholesalers Determine marketing strategy <---- Contract advertising mediums <----...

Cattle Market and Marketing

that requires the largest amount of time spent with them. However, if we look at the way the marketing is taking place, with the v...

Chinese Cosmetic Market Entry

the west, as such the company already has the product knowledge required to meet many of the market needs. The market is also on...