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Essays 361 - 390
dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...
that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...
in any term constitutes a counter offer (McKendrick, 2000). This also kills the initial offer. Another case that may be sited is t...
products. They sell images, values, goals, concepts of who we are and who we should be--they shape our attitudes and our attitudes...
Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...
In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...
quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...
In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...
In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...
In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...
and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...
In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...
In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...
attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...
In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...
This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...
In a paper consisting of five pages Rene Descartes' life, philosophy particularly Cartesian Dualism, and whether or not it is curr...
In seven pages this paper examines the novel within the context of the social and intellectual complacency represented by the Morl...
In seven pages this paper contrasts and compares the depiction of mobsters in these texts by Jerry Capeci and T.J. English and Gen...
This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...
In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...
In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...
In five pages this research story explores how only communication breaks through the isolation of the people. Four sources are ci...
This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...
In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...
In five pages this paper examines the author's criticisms of Constructivism, New Objectivity, and Purism. There are no other sour...
In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...
necessarily participate at all but will buy merchandise which is connected with the sport....
A paper that consists of a 5 page book summary and considers that the computer is the master of the human mind despite being man m...
"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...