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Global Branding and a Student Case Study of Stella Artois

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Terminal Care Patients, Families, Nursing Staff, and Effective Communication

Understanding that there is a step by step progression, both physically and psychologically, can be part of the nurses role in thi...

Case Study on Global Marketing

weaknesses of Reebok International are diverse and interesting This American based firm sells anything sports related from ...

Low Cost Airline EasyJet

the next decade this is likely to increase to between 12% and 15% of all passenger traffic (BBC News, 2002, IATA, 1998). The ...

Analyzing Verizon Wireless

cost there (2003). In fact, most of Verizons plans boast free unlimited calling on weekends and after 9 p.m. Other carriers offer ...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Nike Global Business Case Study

anything sports related from trainers and football boots to T-shirts and sweatbands, however, only a small amount of this may be m...

Questions on Information Technology Acquisitions

should not conflict, and may also help to achieve the goals. The way the project is planned and undertaken will need consider othe...

Investing in Mutual Funds

In five pages this paper presents a hypothetical scenario on what to consider when investing in mutual funds in terms of client go...

Nortel Networks and Training of Employees

In five pages a Nortel HR manager is interviewed in a discussion of employee training and development with planning and program st...

The Religious Views that Influence African American Beliefs

5 pages and 3 sources. This paper considers the nature of African American religious beliefs as they influence specific social/cu...

E-Marketing for a Successful Business

This paper examines a situation in which an e-commerce business is slowly declining in terms of profit and web traffic. The autho...

Conflict and the Civil Service

This research report looks into various strategies to address problems with civil service. One article by Klingner is the primary ...

Case Study Involving Bank of America

In seven pages changes in risk management, assessment of risk, management strategies, and measurement along with Internet and e-ba...

Tasty Baking Decisions

In six pages Tasty Baking is examined in terms of its present strategies and future course when it faces competition from a large ...

Technology and Leadership

their life or the life of those around them? A leader has the "capacity to create or catch vision." In other words a leader has ...

Business and Corporate Analysis of Drugstore.com

In six pages Drugstore.com and its position are evaluated through an examination of various organizational strategies and models i...

Organizational Value Through Information Technology and Management

In seven pages reactive and proactive strategies along with disaster recovery and balanced scorecards are among the topics discuss...

An Attention Deficit Disorder Hypothesis

between covert processes and observable phenomena believed to arise from such processes" (Warner-Rogers et al, 2000, p. 520). Ina...

The So-Called Ongoing Gulf War and U.S. Involvement

a part of Iraq, yet Kuwait had systematically encroached on Iraqi territory, while also deliberately stealing Iraqi oil from the R...

Past Ten Years of Nike

In nine pages this paper discusses Nike's actions over the past decade in a consideration of global strategy, competition, resourc...

Peapod Inc. Evaluation

In five pages this online grocery company is evaluated in a consideration of its vision and mission statements, strategies, and va...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

Situational Analysis of Hypothetical RubberAll Beltway Fan Belt Production

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

Foster's Lager Marketing

In nine pages this paper assesses current marketing performance and strategy of Foster's Lager by way of PEST and SWOT analyses. ...

HRM and Key Philosophies

In ten pages this paper discusses human resource management and key philosophies that can be incorporated into organizational stra...

Mercer, Jordan, and Miller's 'Constructivistic Math Instruction for Diverse Learners'

This article on educational strategies is summarized with a commentary also presented in 6 pages. One source is cited in the bibl...

Russian Culture and Chess

In eight pages the ways in which Russia's national pastime of text reflects its cultural aspects in terms of warlike strategy and ...