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Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Student Case Study on FLP

dollars, something not hard to do in the twenty-first century, many leading trust and estate attorneys recommend the Family Limite...

Workplace Setting Change

In five pages changing setting in the workplace is analyzed through a proposed strategy that addresses problems and challenges and...

Politics and Healthcare Reform

In eight pages this paper discusses healthcare reform politics in an examination that includes reasons for the 1994 national healt...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

European E-Commerce

A paper addressing the current state of European e-commerce. The author suggests strategies for American businesses releasing Eur...

Scientist Bernd Heinrich

In six pages this paper discusses the scientists and his works and includes two of his research studies The Thermal Warriors: Stra...

Policies, SBUs and a SWOT Analysis of The Limited, Inc.

In fourteen pages a company overview of this retail chain includes its mission statement, vision, corporate planning, strategies, ...

An Analysis of the Advertising Contention If You Hate Periods, You'll Love Pamprin

A 5 page challenge of the advertising strategy and its contention. This paper proposes a study to evaluate the claim. 4 sources....

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Families and the Impact of Bipolar Disorder

consider that no one is immune from bipolar disorder. It can affect men, women and children at any stage of their lives. In a ch...

Workplace and Resolution of Conflict

impact on the ultimate success of any project. Therefore, Gulbranson (1998) states that the manager/leader should always take step...

Bush Administration's Military Policies and Bob Woodward's 'The Commanders'

In five pages Woodward's text is used to analyze the Bush administration's military strategies and goals. Four sources are cited ...

Vertical Integration as a Means of Expansion: the Case of BMD

The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...

A Strategic Case Study of Acorn Computers

In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...

Elementary Style Educatonal Censorship

While the list of individual books under attack continues to grow, recent protests - often orchestrated by national conservative g...

Overview of the Amsterdam Treaty

The Amsterdam Treaty seeks to tackle the unfinished business of Maastricht. The Maastricht Treaty was an initial response to the f...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Overview of the H.J. Heinz Company

line and expansive company affiliation, Heinz did not evolve by accident. Its competitive strategy within the foods industry is br...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Overview of Perrigo Company

In eighteen pages the Perrigo Company is presented in an overview that examines the company's management strategy and applies a si...

The Financial Situation of the American Express Company

cursory look at the career of Ken Chenault inspires confidence in his ability to negotiate a company toward financial stability. A...

Humor and Television Commercials

In six pages this paper examines how humor is used in TV commercials' advertising strategies. Four sources are cited in the bibli...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Pokemon Products' Marketing

In five pages this paper examines marketing strategies as they apply to Pokemon products with a definition of the 4Ps provided alo...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Marketing Department Channel Selection

In twelve pages this paper discusses the changes in marketing strategy in this consideration of marketing channel selection. Thir...

Consumer Profile of Pepsi Cola

In eight pages this paper presents a consumer profile of Pepsi that includes characteristics, a 4Ps marketing strategy, process of...

The Adidas Campaign in Beijing

closeness is fostered among those who understand the message. If you cant decode the message, you dont belong" (Lindstrom, Seybold...

TESCO AND U.S. LAUNCH

just east of San Francisco (Mills, 2008). The distribution center was to service 500 stores in northern California with help from ...