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than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...
to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...
the shareholders to retain the money within the company rather than pay out dividends. The share price tends to reflect this and o...
looking for ways to increase turnover and profit and increase competitive advantage. E-commerce has been seen as a tool that may e...
to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...
two-fold. The lower floors of the building would be family orientated, with activities offered for the families staying in the res...
was below $8 at the end of 1999; it last closed near $4.50, which represents an increase of nearly 100 percent. Revenues are repo...
argued that there are only two forms of competitive advantage, that of cost advantage, where a company can produce goods at a much...
worst period they have faced. To survive there has been increased borrowing, $800 million using the credit line and $200 million...
competition has been around almost as long as CSC has. CSC has, in fact, spent much of its time in acquiring other smaller compani...
hand, could be considered the brand geared toward young, upwardly mobile individuals who expect good taste in all things, even the...
to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...
behavior models to real-world situations. Importance of Paper As David Hughes wrote in his 1979 textbook, Marketing Manage...
plan (Thompson and Strickland, 2003). The vision is the firms guide to the future, including details about markets, services, th...
In using Michael Porters Five Forces model (which focuses on a barriers to entry, competitive rivalry, buyer power, supplier power...
There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...
and its effectiveness was declining during the late 1990s (at least in the United States) as consumers became more sophisticated. ...
proverbial "disgruntled" employee leaked an internal report, detailing abysmal working conditions in the factories. The student ...
In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...
This paper addresses the financial strategies utilized by HP and considers the company's strengths and weaknesses. This seven pag...
In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...
consider that no one is immune from bipolar disorder. It can affect men, women and children at any stage of their lives. In a ch...
impact on the ultimate success of any project. Therefore, Gulbranson (1998) states that the manager/leader should always take step...
In five pages Woodward's text is used to analyze the Bush administration's military strategies and goals. Four sources are cited ...
The writer discusses the case of BMD, a lumber yard company, which attempted to expand and maximize profits by acquiring other com...
In ten pages this paper considers a student supplied case study that applied short term rather than long term corporate strategies...
dollars, something not hard to do in the twenty-first century, many leading trust and estate attorneys recommend the Family Limite...
In five pages changing setting in the workplace is analyzed through a proposed strategy that addresses problems and challenges and...
In eight pages this paper discusses healthcare reform politics in an examination that includes reasons for the 1994 national healt...
for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...