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Essays 61 - 90
the theory to Reebok. When a company has an international brand the choice of the way the promotions are managed will star...
the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...
The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...
The writer evaluates the importance of various aspects of branding, including brand names, equity, and consumer loyalty. The write...
they are and how they compete. Sony was originally called Tokyo Tsushin Kogyp (Tokyo Telecommunications Engineering Company), wo...
that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...
their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...
branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...
Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...
different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...
The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...
a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...
some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...
mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...
and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...
the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...
growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...
the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...
costs in each country. This was chosen as it was a product that was exactly the same in each country where it was sold as well as ...
There is a strength in the way that the goods sold are renewed, with new flavours and blend developed, such as for holidays or spe...
his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...
that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...
of coffee through a coffeehouse experience sustained through a network of more than 16,000 locations in more than 50 different cou...
one another. Yet for some reason, the consumer will gravitate more toward the national brand than the store brand - unless the pri...
may or may not indicate that the US firms are best at branding. The commercial environment is increasingly competitive. There is...
paper recommends that it expand within Mexico as it also expands into Brazil, Argentina and Chile. Question 1: Strategic Analysis...
a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...
Before beginning, it is helpful to analyze what, the definition of global branding actually is. In its most simple form, global b...
was spare, another association that has been formed with the brand name, as was the standard menu. The Big Mac, a core menu item, ...
franchising with the Krispy Kreme Corporation. The first legal issue would be whether or not franchising was legal in Japan. Other...