SEARCH RESULTS

YOU WERE LOOKING FOR :Brand Names versus Generic what motivates people to buy

Essays 91 - 120

U.S. Army Pay Systems

salary is vastly different, $48,468 for the civilian and $26,967 for the military sergeant but the total package tells another st...

The U.S. Decision to Invade Iraq in 2003, Justified with References to John Stuart Mill, Immanuel Kant, Thomas Nagel and the Principles of Utilitarianism

rule-utilitarianism. Act-utilitarianism "supposes that each particular action should be evaluated solely by references to its own ...

Motivating Workers

In ten pages this paper examines how an organization can successfully motivate its workers and keep them motivated to produce as a...

Howard's End and the Symbolism of Materialism and Culture

two major forces, the forces of practical and intellectual, may also be interpreted as the forces of reality and aspiration or of ...

A World Literature Philosophy Symposium

In eight pages an imaginary symposium discusses the dichotomies of the individual versus society, passion versus reason and featur...

Internet, Public Documents, and Government Control

In fifteen pages this paper discusses the Internet and how the government has endeavored to control public document assess in the ...

Character in 'Good Country People' by Flannery O'Connor

and the intellectual mask revealed in the changing of her name. "She considered the name her personal affair. She had arrived at...

"The Last Emperor" - Psychological Elements

"develop a healthy sense of omnipotence which will naturally be frustrated as the child matures" (D. W. Winnicott). Because Pu Yi...

"Colored People": The History of the Term

create a category encompassing all non-Whites" (Cr?mieux). The term "colored" in America referred to blacks, Native Americans, Mex...

Social Change: How It Shapes And Impacts Society And The Human Family

did not hold much power within society, inasmuch as there was an unyielding sense of control that loomed over the aspects of freed...

John Moretta/William Penn & Quaker Legacy

historiography of Penn scholarship to-date. However, it would have been enlightening and perhaps made his text more appealing to h...

Ancient Jewish Leaders

The major challenge in constructing histories of Israel and Judah is the fact that they were individuals but they also had cities ...

Good Country People

it is interesting that this name is actually a variant of the name Helga, which means "holy." Joy represents the kind of dichotom...

Supervisors Taking Credit

The ethical case presented and discussed in this paper is not an uncommon one. Many people have had this very same thing happened ...

To Buy or Not to Buy Annuities is the Question

investor must be extremely knowledgeable. Th investor must also spend a significant amount of time shopping around. There can be a...

Managerial Balance - Control Of Product Versus People

the appropriate technology requires planning and proper implementation of the technology (Spafford, 2003). Lacking either of these...

Mantero Case Study; Branding

that is made in a factory; a brand is something that is bought by a customer" (Klein, 2001). From this it appears Mantero has a pr...

Coca-Cola Marketing Mix

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Burt’s Bees; Marketing Case Study

integrated marketing communication, a simpler definition may be found in Kotler (2003), where it is stated that integrated marketi...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Turkle's "Can You Hear Me Now?" - Summary/Response

his species - has long been a determinant of how advanced human beings have become throughout the ages. Fire established man as a...

Creating a Brand

This 4 page paper looks at what is needed to create a brand, and uses the example of a university. The paper is written in bullet ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

Why has Fair Trade Chocolate Failed to Become a Top Selling Chocolate Bar; A Research Proposal

Trade chocolate. This is a high quality chocolate, that is called Fair Trade and has very clear messages, it is placed near the we...

BRAND LONGEVITY

"a collection of perceptions in the mind of the consumer" (Marketing Definitions: Brand, 2009). If those perceptions are positive,...

Branding

than just implementing marketing techniques. There is a true "relationship" that is created between a brand and a customer. Also,...

Do Customers Have Relationships With Brands

product placement and marketing. While branding is essential, it is not the only thing. The question regarding whether consumer...

Integrated Marketing Communication and Creating Brand Awareness

run IMC campaigns, here there is more than just a common theme and message, it is the same type of massage with the same values th...