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Essays 961 - 990

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

UK Ice Cream Market Analysis

likely to make impulse purchases than they are to plan to buy premium ice cream to take home. The company provides logo-laden, fr...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

The European PHEC and the American DTC

advertising in the US Since the mid-1980s, the FDA has allowed DTC advertising in the US. Originally, a few DTC ads were allowed ...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

A Proposal for a Hotel Project

the YTL Corporation Berhad conglomerate. The parent company has a range of interests, from power generating companies and construc...

Case Study of Aer Lingus Irish Airline

operation. The result was then the perception of the company being a service provider. It is known for many goods and services it...

Online Marketing Strategy and the Case Study of Reg Vardy

be used to describe the way a company needs to market it product, the four Ps are well known, 4 Ps product, price, promotion and p...

Organization Performance Management Evaluation

some cases, a list of questions is provided to demonstrate what information the consultant would need to obtain to perform that ev...

Kentucky Fried Chicken Marketing Changes

the company to fried chicken ("No shame," 2005). The authors asks: " If KFC didnt have the pluck to stand up for fried chicken, wh...

Dell Computers 2003 A SWOT Analysis

both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...

Traditional to Customer Targeting Marketing Strategy

is not greatly adversely affected by the downtime of line configuration changes. Gomes, et al. (2003) investigate a company...

Case Study Regarding Bair Hugger

blankets are heavy. The provision of warmed with infrared lights does not have the weight problem, but this is less suitable as th...

Marketing Strategies and Canon, Inc.

for its innovative tendencies (Holstein, 2002). While the smaller businesses has been Canons niche, during the early 2000s...

Marketing Strategies of the Mills Corporation

About 30 percent of the REIT itself is owned by Kan Am, a German investment syndicate (Stimets, 2005). The...

Rolex's Strategy

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

Marketing Strategies For The Great Western Hotel

once a month for the "The Toyota Extreme Superbull Bullriding Series", the level of attendance it at roughly two thirds of the ful...

Exchange Services in the Air Force and Army

than they could find outside the PX. It provides items both of necessity and those that lend an air of luxury, and though its pri...

Viagra Marketing by Pfizer

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

Payroll Company Paychex

payroll was a very necessary., function, but one that could also drain resources. The target market remains these small to mediu...

Marketing Strategies Dell vs. Apple Mac

to the overhead luggage compartment and bringing down his G4 iBook, then, Troyer pulls his G4 iBook from under the seat (Lipperts,...

Ecotourism Marketing Plan

of the particular area visited, ecotourism, in which the environment is conserved and the well-being of the locals protected and ...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Strategy For Marketing Verizon Wireless

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Changing BMW's Strategy

which at the time seemed to be quite a stretch for BMW, and quite optimistic. The plant was expanded in 2000 to give the company ...

UK Supermarket Morrison's and Hong Kong Expansion

The entry into Hong Kong is one that will suffer from a range of barriers, such as language and culture. For this reason the use o...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Strategy of Bank of Scotland

projection of an image of value rather than cheap prices or gimmicks. Halifax had already gained attention by gaining a clear En...

Marketing Feasibility of Natural and Organic Food Products

off to perform community service work. The Chubb Group of Insurance Companies practices worker flexibility options allowing emplo...