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is the notion of both individual and company accountability, stellar service and support, and superior corporate citizenship (20...

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

some massive mistakes and marketing has required backtracking and a new launch with different branding messages. One of the first ...

(Hoovers, 2003). Today, ABC broadcasts through 225 primary affiliate stations across the United States, it owns 10 television st...

firms have taken this approach as well (Woolley, Feldman & Carter, 2002). It is easy to see that the brand image is aligned with s...

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

(Reyes, 2006). Alan Sugar has been used to marker National Savings (Ashworth, 2005), Anthony Stewart Head and Sharon Maughn advert...

facility to sleep in relative comfort, that consumers do not buy drills, they buy the ability to make holes, it is the use that t...

other rewards. The scheme has been so successful that Air Miles are almost a form of shadow currency that many companies use to re...

such as being in control of ones life, being satisfied with ones life, enjoying a good family life, and being able to afford what ...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

market (GN Netcom, 2007). One of the main core competitive is that of product development an innovations, with areas such as chip ...

rents have increased the company has not found any major increases in costs, if they had then the money to pay for the increased r...

used today. A lawyer who has property management experience may hone in on particular problems not picked up by todays new types o...

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Compassion: We will remain aware of the needs of others and act to meet those needs whenever possible. We will also minimize harm ...

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...

the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...

both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

much as a tell model, with advertising undertaking one way communication to tell the consumers of the benefits of their product. T...

not associated with the history. In looking at different brands it is possible to see this renewal occurring. There are brands s...

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...