SEARCH RESULTS

YOU WERE LOOKING FOR :Brand vs Generic Telecom Mergers

Essays 331 - 360

History as a Science

In five pages this paper discusses the science of history in a consideration of how reality is occasionally altered in an examinat...

Plato and Hegel Comparisons and Contrasts

In six pages the arguments of city vs. state, the individual, and soul and spirit that are raised in Hegel's Introduction to the P...

Overivew of Engineering Thermodynamics

In nine pages engineering thermodynamics is examined with such topics including heat exchangers and transfer, turbomachinery, nozz...

Appearances versus Reality in William Shakespeare's King Lear

In six pages the dual nature of King Lear is analyzed in a thematic comparison that features the conflict of appearances vs. reali...

New Jersey Land Use, Right of Way, and Surveying

In eight pages New Jersey land use is examined in a consideration of such topics as surveying and right of way along with the 1949...

Comparing the Impact of Colonization in Brand's 'Blues Spiritual for Mammy Prater' and Walcott's 'A Far Cry from Africa'

the struggle of colonization of the West Indies and slavery issues from conception to independence. In his poem "A Far Cry from Af...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

Marketing Strategies For Dove Brand Soap

familiar with. Before using the case study, theory should be explored to provide a basis for discussion. II. Marketing Operatio...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Global Setting and Strategic Brand Management

commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propagated...

The Influence of Brands on Buyers

be marketed. If we consider an organisation such as Nescafe, who are well known for their coffee then we can examine this phenomen...

Branding of American Universities and Colleges

sight of a product comes replete with a number of diverse associations in the customers, or in this case the students, mind. Thes...

Using Real People as Analogies for Brand Names

which is being described. It has also been stated by William James, a US philosopher and psychologists, that if "people pe...

Choices of Consumers and Branding

customer loyalty has lead to several phenomena. The brands, in terms of quality, will usually deliver what they promise, if this w...

Building Image, Brand Awareness, and Textron

pretty much done so quite well), it wasnt always that way. Textron began life as Special Yarns Corporation, a Boston, Mass.-based ...

Market Segmentation and Branding's Effects

In six pages this paper discusses branding and how market segmentation is increased and reinforced as a result. Eight sources are...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...

Product Marketing and Decreased Significance of Specific Brands

In seven pages this paper examines how purchasing specific name brand products is not as important as it used to be. Six sources ...

A Plan for Advertising a New Jeans Brand

a significant influence on how consumers respond to the advertisement. Such a statement has certainly become a simple matter of fa...

Name Brand Products and Selling Drug Avoidance

against a close competitor, companies often rally back by offering consumers the ability to obtain their product for nothing, inev...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Brand by Henrik Ibsen, Community and the Individual

In 5 pages this paper discusses Henrik Ibsen's obscure play and considers how this theme is reflected in the drama's characters. ...

Growing a Women's National Basketball League Brand

womens basketball shows real promise of arriving at WNBA president Ackermans goals for the league. The promise is not resident on...

Limited Brands and Gap, Inc. Financial Analyses

the company now has 4,100 spread across six countries; The United States, United Kingdom, Canada, France, Germany, and Japan emp...

Comparative Analysis of Kentucky Fried Chicken Brand Images in China and in the United States

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

Strategic Advertising and Branding

says that "branding and traditional advertising build brand awareness and purchase predisposition" (p.32). Donath (2001) explains ...