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Essays 301 - 327

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Nathaniel Hawthorne's Short Stories and the Theme of Temptation

In six pages this paper examines how temptation is featured in the Hawthorne short stories 'Young Goodman Brown,' 'The Minister's ...

Company Analysis of the Disney Corporation

In seven pages SWOT and PEST analyses are applied to the Disney Corporation with target markets, leadership, acquisitions, brand r...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Prostitution and Different Views

in exploring the issues of prostitution. While we like to console ourselves with the belief that right and wrong are clearl...

Anheuser-Busch

this is one which looks a range of stakeholders, including shareholders and customers and the overall design of the companys own p...

Nike

product, but do not manufacture anything. Nike rely on third parties to undertake their manufacturing. 2. The Company within the ...

Analysis : Advertising For iPhone

brand itself has always connoted "nonconformity, liberty and creativity." This is a subculture that has a certain mindset, traditi...

Lucy Grealy's "Autobiography Of A Face" - Deviance

in the case of beauty, wealth and status, or they can symbolize aspects of society that people would just as soon forget, such as ...

Business Dynamics of ZDNet News

rely on ZDNet to deliver deep insight into IT planning, vendor consideration, and product selection" (ZDNet, 2006). To accomplish...

Marketing Audit: FedEx Corporation

that can enhance profitability; and * Placing FedEx Kinkos under the famous FedEx light of innovation and creativity. Immed...

Mixed Method And Quantitative Research

detailed quantitative research can make the data themselves both formulate and limit the analysis (Trochim, 2002), qualitative res...

Addressing Poverty And Disease (HIV/AIDS) Problems In South Africa

importance in the fight against AIDS/HIV by utilizing the force inherent to their extended reach into the population. "Journalist...

Ford Motors/Its International Presence

its over-all business plan for the future, which is entitled "Our Way Forward" (Schoonmaker, 2006). This plan includes a provisio...

Strategic Decision Making for IMAX

as a result of the high level of immersion experience that cannot be felt in a traditional cinema, is likely to increase the deman...

Beijing Jeep Case Study

in China before the joint venture took place. The BJ series is based on a Jeep used by the Russian army during the war. However, i...

Internal Influences On Consumer Behavior - Starbucks

Starbucks experience, a time to drink coffee, sit and read, listen to music, chat with others. But, it goes further. The busy cust...

Financial Analysis of PepsiCo in 2012

in 1965 with the post merger company renamed PepsiCo. The company has made a large number of acquisitions as well as deferments ov...

Ben & Jerry's: Preserving Mission and Brand Within Unilever. Harvard Business School (Case # 9-306-037). (Case Study Analysis)

(Austin & Quinn, 2007). Since 2001, when Carlough became the head of the social mission, things had changed dramatically (Austin &...