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The requirements for leaders in the commercial environment are being impacted by globalization. Research assessing the skills and ...

companies have been undertaken through a strategy of acquisition. However, the industry remains relatively competitive, with the t...

their status (Holt, 2003; 43). In some counties there have even been attempts to trade mark shapes and colors that are associated ...

branding and the way they are perceived it can become difficult to tell the difference between the two types of branding; both cre...

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

the benefits of their product. The use of association has been utilised for over a century, but it has been in the tell mode. Toda...

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

in clothes prices as the multi-fibre agreement came to end, which has aided companies such as Wal-Mart looking for low cost suppli...

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

and many companies can leverage these brand names while minimizing their costs toward expansion and getting old markets to buy new...

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

the category of a "convenience" item -- in other words, the shopper in question can conceivably buy his/her groceries AND pick up ...

gave us his famous "14 Points" delineated for the purpose of enabling the manufacturer to operate under the principles of TQM and ...

him, has him exhume Estradas body and for Norton to accompany him on a journey across country to Mexico in order to keep his promi...

In four pages this paper discusses information management at Sony in a corporate profile and consideration of processes, procedure...

benefits. For example, a drill is bought for its ability to make hole, likewise a bed is bought for a good nights sleep (Kotler an...

Roosevelt and the Plaza, and then in 1945 there is the purchase of Palmer House and the Stevens in New York(Hilton Worldwide, 2010...

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

it is these influences and the way that the firm has responded that need to be assessed so that the effectiveness of exiting strat...

(Gershon, 2003). From this it is possible to see the benefit of lifestyle segmenting, especially for some markets where the produc...

In this paper, the writer has been asked to select a company and outline its accounting systems and their abilities to change comp...

of coal for the same cost as 200 tones of potatoes, and one can produce 100 of potatoes for the same cost to resources as 200 tone...

they have adopted a more modest approach with the use of small neighbourhood stores called Fresh &Easy, focusing on California, th...