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chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

mention the fact that aspartame had been sent through the wringer. A manager, therefore, needs to basically factor public relation...

that using brand extensions may be a potentially lucrative strategy, and add value to the firm and the ground, but it is also poss...

some questions and issues that pertain to how marketers try to influence the decision-making factors of consumers when it comes to...

who import form other countries may have a cost advantage. The good economic conditions may also be seen as encouraging of grow...

The writer discusses various aspects of brand loyalty, including how to create it. The writer also describes brand value and equit...

The writer critiques the article Brands, Brand Management & The Brand Manager System by Low and Fullerton. The paper is four p...

the competition is doing. One strategy for branding for example is attractive packaging. Packaging is always changing. Sometimes, ...

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

It is well known that a number of factors will influence the quality and condition of an individual skin tone. This can include ex...

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

might link packaging to promotion, in many cases, its a product element. Laundry detergent, for example, is packaged in many diffe...

gained in the different areas (Douglas and Wind 1987). When considered in this context there do appear to be arguments in favour o...

characteristics such as geographical location. But as the firm deals with many intentional companies this could cause some difficu...

Discusses market entry and marketing communications in Turkey. There are 4 sources listed in the bibliography of this 3-page paper...

growth, marketing is the key to business development. For small businesses1 the challenge may be greater due to limited resources ...

although there have been many changes in the Chinese economy with the country joining the World Trade Organisation in 2000 (WTO, 2...

aim of Motorola was to compete with Nokia, the number one brands in Taiwan which also emphasis the form as well as the function (H...

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

Many of these access points may be through shared computers or through a work connection, therefore is also important to consider ...

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

In seven pages this paper examines compact cars in a consideration of market shares, promotions, brand management, and various mar...