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Essays 61 - 90

Management Challenges of Coca Cola

about it (Rothberg, 1999). When school children became ill after drinking the beverage and parents voiced loud complaints, the com...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Coca-Cola Production Costs

is the greatest single cost. The cost of labor is not only the wages received by the employee, but also the total of wages, payro...

Responsibility Accounting Applied to Coca-Cola

Every plant manager and retailer understands that overhead, labor and the cost of materials combine to create the final cost of pr...

Coke’s Green Initiative

consideration of where the facility would attract the most tourists, it is to be applauded because it could have been built on lan...

Coca-Cola; Facing Organizational Change

to diversity and the way it is managed, Evidence suggests clearly that were good diversity management can be implemented d...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Business Analysis of Coca-Cola Co.

ingrained in the culture of America and the world that one would be hard pressed to find someone who has not heard of the soda, le...

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Case Study on Coca Cola and Business Organizational Types

companies. Public limited companies, on the other hand, trade shares on the stock market exchange. Liability is limited to the amo...

Porter Analysis Soft Drink Industry

consumer demand for healthier beverages (Allen et al., 2007). This presents a real threat since most of the companys beverages are...

Threats for Major Cola Corp.

gave the company more control over what could have been perceived as a threat outside of their control. A threat shared by all co...

The United Nations: History.

the purpose of establishing ways to settle crises peacefully, prevent wars and codify "rules of warfare" ("History of the United N...

Chrysler LLC - An Analysis

wheelbases, power steering, air bags, the first minivans, the first SUVs, the first muscle cars and so much more (Chrysler, About ...

JP Chase Morgan

New York Chemical Manufacturing Company was founded, a year later the charter of the company was amended so that the company could...

An Investigation of American Airlines

The company problems plaguing American Airlines are the subject of this paper consisting of twelve pages and includes a brief corp...

Tootise and Hershey Compared

these, which became known as the Tootsie rolls came from Hirshfields young daughter who at the age of five coined the name as a ni...

Case Study of Largest Speicality Coffee Company

continue to innovate. It is also recommended that the company invigorate its employee incentives as well as to deliberately try to...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Paper Issues and Global Banking

In eight pages this student submitted case study on Coca Cola considers global banking and raising capital through commercial pape...

Financial Markets and Coca Cola

In sixteen pages the financial market is generally considered with the focus then shifting to Coca Cola with value line informatio...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Harley-Davidson's Marketing Strategies In 1977

This paper analyzes the past marketing techniques of the Harley-Davidson Motor Company. The author includes a brief history of th...

Toyota Motor Company - A Case Study

SWOT ANALYSIS Strengths: Toyota is currently Japans largest auto manufacturer and is the third largest auto manufacturer in the w...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...