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Essays 151 - 180

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Hong Kong Aircraft Engineering Company Ltd

net operations profit compared to the year before where net operating profit was $117, this has now increased to $1,000. The fall...

MACROECONOMIC IMPACT ON CHINA MOBILE LTD.

had little impact on the Hong Kong Stock Exchange overall (International Herald Tribune, 2008). In fact, on May 13, the day after ...

Ruxley Electronics Case and Contemporary Law

In six pages this paper examines the contemporary law precedent established by the Ruxley Electronics and Construction Ltd. v. For...

3 Student Questions on Tiptree and Secure Ltd. Answered

of the costs each year that will be incurred. For this we will use the inflation rate given and increased the first years amount b...

Union Carbide of India Ltd

by the government for UCIL where 50.9% of the remained in the ownership of Union Carbide Corporation (USA). This indicated the lev...

SWOT Analysis of Mercury International Ltd.

fourth quarter of 2004. * Some product lines-such as insoles and apparel-have underperformed. This is troubling and may be indicat...

ITC eChopaul Case Study

market for attention as this made up as this made up two thirds of the agricultural exports. The objective may be seen as worki...

A Megamerger in the Aluminum Industry

This 18 page paper discussed the proposed merger among three companies that would create a megacorporation in the aluminum industr...

Merger Between Frontier Corporation and Global Crossing Ltd.

In five pages this corporate merger is examined in terms of important events and how Frontier might have more effectively dealt wi...

Mansell Ltd. and Supplier Reduction

that Mansell Ltd has done business with more than 6,000 separate suppliers in only the past four years. While depending on sole s...

Hypothetical Company Mansell Ltd. Supply and Purchasing

knows that the buyer needs a thousand items each week, the seller will make sure that those items are in stock and will save them ...

Simulation Model Statistical Case Study

are five main approaches to using probability. The first is the classical approach. Here there is the assumption that all outcomes...

Case Study of Checkprint Ltd.

agreement to allow for the purchase of the premises and attached land. From this perspective and the backing from the silent partn...

Takeover Bid Financial Considerations

In ten pages the perspective of a financial advisor for the International Leisure public company is taken in a consideration of Ga...

Software Development Team Management

In fourteen pages this paper examines global management of MSD Ltd.'s software development in a consideration of relevant issues, ...

Quebec's Sexual Harassment Laws

In fifteen pages this paper emphasizes Quebec in a consideration of Canadian sexual harassment laws with definition provided and t...

Women's Club Ltd. Problem and Solution Case Study

In ten pages this paper examines problems of growth, strengths and weaknesses, economics, and corporate environment as they pertai...

MSD Ltd. and Software Team Development Management

the effective use of IT." It is evident from the above that the first four points directly link to improving communication...

The Case of Demagogue Pty Ltd And Nicholas Ramensky and Gisela Elizabeth Ramensky

the loss or damage and that there are various orders a court can make to achieve this end. Section 82 can be compared to section...