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Essays 31 - 60

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Internet Automobile Shopping

In eight pages shopping for automobiles on the Internet is considered in terms of the marketing challenges faced by sellers in thi...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

UK Marketing Campaigns Reflect Values and Attitudes

In nine pages this paper discusses marketing strategies and how attitudes and values can be reflected in the campaigns of UK compa...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

Information Technology for a Shopping Center

duel purpose, to provide a system, of observations and as a deterrent. The tying of the system with an IT system, will allow for a...

Marketing Strategies for The Body Shop

image that was perpetuated by the use of young beautiful models (Chryssides and Kaler, 1999). This she felt was misleading. The as...

Ownership of a Small Auto Repair Shop

TV, radio and recent magazines and also free hot chocolate, coffee, tea, fresh donuts and danish. Vending machines offer additiona...

3 Websites Reviewed and Evaluated

are displayed on a left bar; asides are relegated to a bar on the right. It provides a link to Amazon.com, and tells users precis...

Marketing of The Body Shop

of target markets but using the same tactics as association markets with the aim of selling dreams and not reality (Ozzard, 1998)....

1 Hour Photo Shop Promotion

of expense? One solution for place may mean expanding services to the Internet. Place of sale in recent years is becoming equate...

Amazon.com Case Study

and start reading it straightaway, in the case of a CD they can listen to it immediately in a car. Ordering any product online mea...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

Mayo Clinic; Market Research Memo

to sell to the existing customers and to sell its existing products and services to new customers. With this strategy in mind mark...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

The History of Microsoft

Harvard, and Allen enrolled at University of Washington, only to drop out and work at Honeywell (Lesinski, 2006). It was 19...

LEGAL ANALYSIS: BUG INC

the domain name is not similar in terms of product or service, there is no physical proximity of goods or services and its unlikel...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

Problem Definition and Solutions

In five pages this paper defines a Y2K computer bug and then considers some possible strategic development solutions. Three sourc...

What's the Buzz About Y2K?

In this paper consisting of twenty one pages this paper examines the banking industry in an overview of the implications of the Ye...

Computers and the Y2K New Millennium Bug

This paper examines the many computer problems that can result from the Y2K bug upon the year 2000 in five pages. Three sources a...

Problems with Changing to the Year 2000

insight into how the Year 2000 problem will affect businesses, articles from Tech Europe and Industry Week have been selected. The...

Metamorphosis by Franz Kafka and the Samsa Family's Evolution

In five pages this paper examines how Gregor's transformation into a bug impacts the Samsa family in this analysis of Metamorphosi...

Legal Matters at Bug, Inc.

can be used to help prevent another company from benefiting from Bugs efforts. 2. Industrial Espionage Corporate spying alw...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...