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The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Methodology for Investigating the Potential Relationship between Organizational Readiness and Learning Organizations

being an organization that is unable to undertake continuous learning, facilitating the required changes in a dynamic environment,...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Marketing for Nurse Practitioners

place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

PowerPoint Slides for a Presentation on Research Assessing Commonalities in Characteristics of Learning Organizations and Organization which are Ready to Embrace Change

The paper is a PowerPoint presentation only, presenting a research project. The slides outline the research project, including th...

Qualitative Research Methodology

qualitative research is subjective. Quantitative research seeks explanatory laws; qualitative research aims at in-depth descriptio...

Disease Management Programs/Diabetes & Effectiveness

levels (Rickheim et al 269). Fireman, Barlett and Selby (2004) Over the past decade disease management programs (DMPs) have prol...

About Mutual Funds

1976 by John C. Bogle (Woodward, 2007). Its now called the "Vanguard 500 Index Fund" and it is the largest mutual fund in existenc...

One-To-One Computing

recent literature. However, in order to appreciate the significance of the one-to-one midwifery model, which the McCourt, et al, s...

Research on Ovarian Cancer

is an article that illustrates perhaps how little the medical community really knows about the condition. In trying to understan...

Assessing Employee Motivation; Research Proposal

management to develop an understanding of factors that may impact on employee performance. The academic approach is interesting, b...

B2B and B2C Marketing: Similarities and Differences

supposed to be given good information, but when it comes to B to B, there are things that the business owners are expected to know...

Collaborative Learning Communities

2007, p. 166). Livesay, et al (2007) point out that participation in professional collaborative learning communities helps teach...

Legalization of Marijuana for Medicinal Purposes

it can lead to lung problems, and that legalizing it for medicinal purposes will only encourage the youth of the nation to obtain ...

Autism

Autism "Autism is a complex developmental disability that typically appears during the first three years of life and is the...

Research on Shakespeare’s Othello

myth. It is a play that demonstrates a profound intelligence on the part of the author, and a play that illustrates how the autho...

A Hypothetical Research Study/Chessie System

agreed upon strategy," in which the CPS employees works cooperatively with parents to reduce risk, moving families toward specific...