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Essays 391 - 420

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Knowledge Creation and Tesco; The Successful Use of Technology and a Loyalty Scheme

1. Introduction The commercial environment is becoming increasingly competitive. Companies need to find ways of keeping and then...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Pricing Objectives

short time. Womens apparel does not qualify as an early-stage product, and certainly the company wants to establish itself in the...

CleaverTech Marketing Simulation Case

large amount of inventory which is tying up a large amount of capital Accord course of problems moving into the next period. The c...

Contemporary World and the Importance of Marketing

In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...

Changing Markets, Cost Efficiency Maintenance, and Market Evaluation

In nine pages this market evaluation study discusses changing markets and the variables to be considered if cost efficiency is to ...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

Advertising and Technology Issues Considered for Kudler Fine Foods

The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...

Should Tesco Expand into India?

major firms such as Infiniti Retail of the Indian conglomerate Tata. These Indian firms that had made an investment had a potent...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Hyper-rationality in the Capital Markets

decisions there is a process he referred to as satisficing. In this model the individuals making the decision do not shoos the opt...

Should Aboca Enter the US Market?

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

A Feasibility Study for a Flameless Candle Business

market. There is also a smaller third market for candles bought for household purposes, to use in the case of electricity blackout...

Marketing Costs and Application of Activity Based Costing

Swensens, which focused on ice cream in their independent shops. Though the independent shops segment was declining, the im...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Development of a Solar Trash Compactor by SPC

The writer examines the case of Seahorse Power Company, whose founder, John Pross, has developed a solar powered trash compactor....

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

Marketing Research for Kudler Fine Foods

or industries, so that they can lead their own organizations to higher levels of positive business results. Social factors ...

Mistakes in United Kingdom's Common Law

the case given that this is a matter of common mistake (McKendrick, 2000). In this case the agreement can be seen as fulfilling t...

Review of a Child and Teacher Psychological Study by Brigg Gowan, Carter, and Stone

In five pages this study's results particularly as the pertain to a relationship between anxiety and depression are examined....

2 Encoding Specificity Studies

In eight pages encoding specificity is examined in 2 studies' experimental findings....

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Microsoft and Monopolies

competing Netscape equated to exclusive dealings and were anticompetitive (Lapotka, 2009). Not all charges were upheld; the second...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Electronic Media and Direct Marketing

of millions of potential consumers with few barriers (Phelan, 1996). This saw an initial rise of the use of marketing through the ...