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Accelerating the Research Process

the research (Dancey and Reidy, 2002). There is also less likelihood of the results being skewed due to usual answers for individ...

China and Microsoft

revealed that Microsofts Foxpro by far led its class of software programs in the PRC, accounting for 65 percent of its class. Thi...

A Case Analysis of Madcap Craft Brew

"big box" retailers in ways that the giants cannot duplicate, building loyalty among customers that the giants can only hope to ap...

A Case Analysis of the Madcap Microbrewery

marketing, the marketing mix, the product is sound; producers continue to work on place. Price still has not totally settled out,...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

HSBC Bank Global Strategy Assessment

or individual would have one or more bank accounts, but have them all at a single bank. It has been unusual for individuals to us...

Marketing Considerations for a Professional Service

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

Harvard Case 9 595 035 on Contadina Pizza and Pasta Nestlé Refrigerated Foods

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

Competition Policy and European Union Law

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

Recovering Money from a Bank Robbery Using Trust Law

to help them recover their own property (Fox, 02005). The situation is one where the victim would usually have to rely on the com...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Functions of Public Relations

functions for organizations in facilitating establishing and maintaining a positive public image, but it also functions for societ...

The Marketing of Swatch

and were continuing to make high cost mechanical movement watches. The decision to use the reputation of quality and move into a...

Push and Pull Marketing Strategies

it. This is a strategy that is used more subtlety, and is often seen with advertising to children in order to create the nag value...

Direct Marketing and IT's Influence

In thirty two pages this paper discusses relevant topics and cases in this examination of how direct marketing has been affected b...

British Cunard Line Ltd. Marketing

Cunard likely does need to give more attention to price-oriented advertising, but it can use the advertising of competitors to its...

Consumer Protection and Business Law

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

A Plan for Branding an East Tennessee TV Station

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

GUCCI: The Naked Truth Or Just In Fashion?

argued as viable and attractive to marketers for a number of reasons, it may attract voyeurs, there could be a shock value, the fo...

Student Supplied Case Study of Mycock, Pauls and Hall Ltd.

months and then very low cost months. However, if not all auditors have to visit all companies then an alternate approach may be t...

Covenants, Leases, and Property Sale

In six pages this student submitted case study on land law involves a property sale that includes such topics as leases, covenants...

Comparative Analysis of 2 Studies on Safety Audits

is made, rather than reflections on a new study outlined in the article. Method The methodology utilized in this study is a co...

Business Practicality of Supply Chain Management

really just a "set of firms that pass materials forward" (5). In other words, a variety of independent firms tend to be involved i...

Legal Cases that Change Society

considered right to life, as well as an individuals right to choose. The Court elected not to address the right to life issue, fo...

Memorandum on KM

problems. I believe that there needs to be a database on which staff can rely to retrieve valuable information for retail customer...

Care Barriers

in a Scottish farmhouse that is more than 10 miles from the nearest village and more than 50 miles from the nearest hospital. Jame...

Strategic Decision Making at IBM Global Services

return due to the standard of the service. Weaknesses Attracting specialist staff in an industry that may have some staff ...

Risk and Security Considerations for the IT System of Huffman Trucking

that they will not use it may be considered in terms of the way implementation takes place, this also needs to be considered in te...

Engaging Students in Primary

to call on the same students every time. In fact, it is natural. The same students raise their hands and so the teacher calls on t...

Replacing a Team Member

becomes a new team. The International Project Management (2007) project group suggests that when replacing a team member, we shoul...