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Essays 1081 - 1110

Penske and Database Use

meeting their changing needs, Levitt (1986) argues that the future of the railroad industry could have been much different. It, a...

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

Auto Sales Manager Job Analysis

3. Requirements of the Employee; Skills, Attitude and Knowledge There are many ways of detaining the personal requirements of the...

Sales of Italian Travel Cooking Tours

consideration is apparent on their websites, eachs tool of choice for marketing. In fact, it appears to be the sole marketing tool...

Lowering Capital Gains Taxation Proposal

order to create a society where people can to some extent take care of themselves. That said, there are many complaints about the...

Sample Research Project on Gillette Company

their own marketing with these influences in mind. 1.3 Objectives There is little doubt that Gillette has been a leading company...

Harley-Davidson's Marketing and Sales Strategies

years of decline within the motorcycle industry, Harley-Davidson reinvented itself through strategic renewal" (1999, p. 47). The c...

MANAGEMENT OF A SALES FORCE

- and by the late 1980s, as chains began proliferating, many experts began wondering if the independent pharmacist was a thing of ...

Analysis of an Effective Sales Letter

attention firstly by the use of a personal address, but this is not sufficient. There has to be a reason to carry on reading, so t...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Article Review on Canada's Resistance to US Drug Sales Pressure

article provides a polite, superficial look at the problem. 4. This is a financial issue. IV. Conclusion This article should...

Music CD Sales in Australia and the Impact of P2P File Sharing

this paper is to try to answer this question, and to determine if free downloading is, indeed, music piracy. Well also examine wha...

Chevy Impala Sales by General Motors

which stray items can be hidden quickly when unexpected visitors arrive. Safety and Fuel Efficiency Small cars can be enjoy...

New Product Sales and Marketing Plan

Many other flour based staples are able to be used in savour and sweet application, such as bread, batters, and non four based sta...

Boeing's 7E7 Marketing Audit

Boeing needs to capitalize on its first-mover advantage, gaining commitments - and deposits - on as many 7E7s as possible before t...

Student Survey and Result Analysis

give the company any advantage and as such they will not enhance the sales. Competitive advantage by way of differentiation using ...

Commodities' Sales

range of theories concerning the way sales can be made and the methods used to obtain those sales. 2. What are Commodities? 2.1 M...

Poor Sales and Blaming Advertising

590). Advertising in the media is therefore only a section of advertising which covers the use of the media, which can be defined ...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Examination of Direct Sales Strategies

customer without the use of an intermediary. Many companies have made use of a direct sales strategy to sell both generic and diff...

Financial Comparative Analysis of HCA Inc. and Tenet Healthcare Corp.

birth though to death with general and acute facilities as well as specialised facilities such as cardiology, oncology, orthopaedi...

United Kingdom Supermarkets and Segmentation Significance

run down neighbourhood where money was limited, Likewise Kwik Save or Lidl have a brand that gives the impression of budget brands...

Domestic Market Challenges of GM

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

Jennie and the Sales of Mary Kay Cosmetics

the womans family and began selling the products as Mary Kay Cosmetics. The products have changed in form over the years, but the...

Mini Cooper by BMW

products also needs to be positive Mergy, 2002). There are many models for the maximisation of resources, from the resource based...

BMW's Mini Cooper Plant in the United Kingdom and the Value Chain of Michael Porter

components already assembled for Toyota (Voight, 2003). May of the inputs are from internal sources form the BMW group, an...

Keebler Cookies Marketing

seek to alter items not part of their primary product line, in an effort to ensure that they do not lose sales for reasons such as...

A Business Ethics Case Study

going through a predecessors files, he discovers a secret internal report about the companys new drug Colstop. This drug, introduc...

Consieration of Eastman Kodak

the level at which direct costs account take up revenue. The current gross profit margin is 39.4% (Morning Star, 2003), this compa...

Swatch New Marketing Strategy Development

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...