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Long Island Golf Driving Range Marketing Plan

the island. The important thing to note is that while Long Island is right near Connecticut, with the exception of the ferry from ...

Corporate Misconduct and the Prosecution of Lower Level Employees

and responsibilities as the arbitrators of ethical business behavior. According to Banerjee, Cronan, and Jones (1998), when employ...

Commerce and Women

mold of ancient stereotypes. These names represent only a handful of the successful women who have been able to break through the...

United Kingdom's Private Medical Insurance

may be companies such as the British United Provident Association, better known as BUPA, where there is the direct provision of he...

Career Choice of Marketing

has only just recently taken online. By doing so, ODonnell has placed himself squarely in the middle of some of the most innovati...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Fraud and the Ethics of Internal Auditing

when it comes to the corporate world. Not to follow this path would reap severe consequences upon the business that ignored the i...

The Unique Channel Antitrust Case Study

they dont like that particular disc jockey. The same advantage holds true for advertisers. Marketing campaigns and specific adve...

Ethics and Corporate Social Responsibility

but also giving store workers paid time off to perform community service work. The Chubb Group of Insurance Companies practices w...

Burger King and British Drinks Diageo Company

be created. As the purchase of Burger King was in the food and drink related sector, this may be classes as a related diversificat...

Student Case Study on Systems Development

requires a different access level, with the ability to process data to produce the final results, bringing the different results t...

Case Study of Commodore International

that could be attached to the customers TV set. It was controlled by a keyboard or it could be controlled by an infrared remote de...

Historical Overview of Gap, Incorporated

Gap stores bloomed, and just six years later the company went public. In the early years, the Gap catered to teenagers, but soo...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

Tutorial on Expectancy Theory

the very simple reason that everyone is different. This essay looks at one theory, expectancy theory. Researchers and theorists h...

Organizational Behavior

question put forth by bosses and managers everywhere: "how do I get more out of my workers?" In this paper, we will...

Concept for the Corporation by Peter F. Drucker

a free enterprise system work" (pp. 15). He goes on to explain that the deep-seated beliefs and personal truths of Americans has c...

Strategies for Addressing Airline Customer Concerns

need for the additional aircraft (Nellis and Parker, 2000). Otherwise, they will need to disappoint some customers with an inabili...

A Hypothetical Consideration of Corporate America's Opposition and Support of Iraq War

decision on this important topic, one should of course explore the firm and what it stands for. What is its vision and its mission...

eCommerce Experiences

US$87.4 billion, with a global total at this time being US$657 billion in revenues (Hobley, 2001). By the year 2002 the consumer s...

Contemporary Machiavellianism

and "advisors" were, in many ways, far more powerful than the aristocrat holding office. Machiavelli himself was such a creature ...

Questions and Answers Regarding Legal Issues

which would violate the dormant Commerce Clause (2001). In the case at hand, the state of Alabama is prohibiting a right that al...

Article Summary of the Software Industry in India

reducing the vulnerability typically associated with what the author classifies as "open economies" (DCosta, 2003). Yet th...

Art Gallery Program Development

the public in 1900 (Victoria Art Gallery, 2003). The Gallery houses a range of oil painting dating from the fifteenth century, fea...

Strategies and Competitive Advantages

making the company seam different. There are many ways that this advantages manifest, the advantage may be the companies reputatio...

U.S. Betatherm and Am Beo Prospects

and Spain. Its primary business is that of providing billing services and billing system enhancements to providers of cellular te...

Sylvania and Its Branding Practices

the products. Effective levels of meaning include attributes, benefits and values in full. A partially effective level of ...

Dividend, Financing, and Investment Decisions

It is the purpose of this paper to discuss some of the decisions inherent in trying to get this firm out of bankruptcy, and to det...

Sustainability Encouragement

customers in 168 countries around the world" (Dow Releases First Triple Bottom Line Report, 1999). At the time, Dow had annual sa...

An Analysis of One Market Under God by Thomas Frank

done to rein them in. Even many business people felt that capitalism had to be saved from itself because it was an economic system...